Agree. Differentiating the 5pm bulletin from the 6 as more of a newsmagazine that covers the local issues in depth is smart
The “WA First” brand pushes the local angle as well as bring a clever play on word on their rival 5pm news over on 10
I like it
Aha, if people are stupid, then that is their problem. There is a reason for things. They need to suck it up, and get on with life.
I guess at a time where animosity toward the media is already pretty high and people are looking to pick holes in what they do and how they do it, anything they can do to mitigate that makes sense to me.
Sounds clunky… Can’t see a name change helping them win the slot off 10
Last week 10 News First beat Nine News at Five, 4 out of the 5 days, while Nine won on Monday. The difference is only 8K or less between the two.
Clunky name for sure. obviously they want to appeal to the whole state and not just Perth, but 9 News WA Live at 5 has more words but might sound cleaner.
Same deal with 10 News “First” - the First in 9 News WA First is stupid because Seven are literally in air an hour earlier.
Unless it is meant to be interpreted as like “First Edition” (before the 6PM bulletin)??
I interpreted it as WA FIRST - putting WA stories first
exclusive interview with the parents of four-year-old Cleo Smith, with some horrified at the prospect the little girl will be quizzed on her ordeal on camera.
The deal reportedly includes a plan for interviews with Cleo’s mother Ellie Smith and stepfather Jake Gliddon to air on the networks’ news programs and flagship current affairs program 60 Minutes.
It is also rumoured Cleo will be asked to front the cameras, with the interviews to be spun off into print reports in Nine newspapers and a six-part special for Stan.
Are they serious?
This is so tragic
Disgusting… the poor girl
A new low? Sounds like an interview for Tara Reid to conduct.
Seven West Media, owner of The West Australian, also bid for the deal. It is understood SWM had concerns the size and commercialisation of the deal — including the commission for the talent agent — could have negative long-term impacts on the family.
Good to see how Seven West Media were so concerned about the long term impacts of the family… after they lost out and needed to save face against a competitor 
They were so concerned, they still engaged in the shameless checkbook journalism bidding war!
On the same day that we hear that the parents want to change the girl’s name because they are concerned that she will have have to deal with the stigma of everyone knowing about her for the rest of her life, they announce that there will be a six part series covering every sordid detail of the ordeal. It really is disgusting.
Let’s just remember it’s 7’s mouthpiece that has got to reporting it first…there’s an uncomfortable tone to this report.
Nine haven’t announced anything and 7 may have noses out of joint.
It has been reported in 9s newspapers as well.
ah missed that, cheers.
The fact that both Seven and Nine have engaged in this and turned something that shouldn’t occur into a bidding war is just pathetic on both networks’ behalf. But then considering Nine is the same network that proceeded with a miniseries on Melissa Caddick even though that case is pending shows that their sensitivity level is 0.
Commercial TV news keeps digging their graves at a rapidly accelerating rate.
