Not sure if this has already been asked, but why is the Brisbane bulletin branded as Nine News Queensland?
With the coming launch of the regional QLD bulletins, I would’ve thought they would have reverted the name to Nine News Brisbane when the graphics were refreshed and/or at the launch of Nine Live.
I have responded to this question before with my opinion, but can’t find where. For what it’s worth: The QTQ licence area is SEQ, so the title doesn’t disenfranchise Gold Coast, Sunshine Coast viewers.
Only 45% of Queensland’s population lives in Brisbane. The other 55% live either in another part of the SEQ region or along the coast north. It is by far the most decentralised state.
When 2/3rds of New South Welshmen live in Sydney, a metro station can quite safely brand itself a Sydney service and not expect too much backlash from regional affiliates. But when your metro market (QTQ, BTQ etc) itself covers cities whose residents often consider themselves to be separate from the main city, such as Logan, Ipswich, Caboolture (vom), the Sunshine Coast and Gold Coast, it would be offputting for them if they received a ‘Brisbane’ service.
Perhaps a good reason to rename the weekend editions “Nine News New South Wales” and “Nine News Victoria” so all viewers (rather than just metropolitan viewers) are included on weekends and that it feels more like an actual statewide broadcast.
Of course the Sydney/Melbourne names could still be used on weeknights because we now have localised bulletin titles like “Nine News Canberra” and “Nine News Illawarra” in use.
On the EPGs, the weekend bulletins currently appear as Nine News Saturday and Nine News Sunday. Perhaps the name Nine Weekend News: [state name] like what is already done with Nine Morning News and (previously) Nine Afternoon News in QLD.
Part of a partnership with University of Southern Queensland. Media students get to help out with the bulletins and be part of behind the scenes stuff.