Nine reports that the 5-city audience for session one of the cricket last night was 602,000, rising to 628,000 for session 2.
Ian Chappell in the studio with Ian Healy tonight.
Nine should have had Nicholas present their Ashes coverage
Nicholas is the host of Channel 5âs FTA coverage (and has been for many years now) in the UK which would prevent him from being able to host Nines coverage.
He juggled both in 2015 when Nine did their own coverage from top to bottom
Good to know.
For some reason, I thought the Ashes werenât on FTA in England (only on SKY).
Highlights only I thinkâŚ
Another great Test Match now setting up the final one as must see. Even the cricket is falling 9s way with really compelling matches⌠they definitely have the momentum⌠7 will have to work hard to get back total weeks by yearâs endâŚ
So after three test; whatâs everyone thoughts on the Ashes Coverage.
And when do Nine speak to the ECB who decide the next rights and try and get them before the other networks do?
Also with the ratings the way they are, is it time networks finally put to bed this simulcast right deals and just do exclusive deals. So they can get viewers across all their platforms?
While youâre right, they donât have the pockets to match pay TV operators etc.
Well they could if Nine can further monetise 9Now like a pay per view for some exclusive matches.
It would go against their general existence of being a âfree to airâ provider.
Well thereâs no such thing as real âfree to airâ if weâre doing semantics here.
Anyhow, Nine can easily set up a separate PPV provider if they want to. The constraints I reckon would be more on the anti-siphoning side of sporting events.
Which isnât enforceable as we found out last summer when T20 and ODI home cricket internationals ended up behind a paywall, which wasnât supposed to have been possible,
Thought the way CA/Seven/Fox got around that was Seven âtechnicallyâ âgave upâ those rights to Fox?
(Happy to be corrected if Iâm wrong about that)
3rd Test:
DIGITAL VIEWING ON 9NOW
- Live Average VPM of 32,000 during live play, up 25% on Second Test
- Live VPM Streams of 3 million, up 31% on Second Test
- Live VPM minutes of 47 million, up 23% on Second Test
- Day Five was the biggest day, with 15 million minutes streamed
- Day Four â Session Two, of the Third Test achieved the highest Live VPM of 46,000 â this is the 3rd highest VPM for the Ashes this year so far.
People watching on their phones or computers in bed?
Or cord cutters who donât have STBs/any way to watch FTA usually.

