New Zealand TV

Television Subscription and International
559

No, I mean the UK version which has been rating appallingly in NZ.

Nevertheless, the decision comes as Love Island UK, which has been aired on TV3 daily at 5pm since June 5, has been rating dismally compared to its direct competitors at TVNZ: The Chase and Home and Away.

During the week of July 1 to 5, Love Island UK drew an average audience of 11,600 viewers in the 25-54 age group, and 25,800 in the total viewing audience.

In comparison, The Chase which aired on TVNZ at the same 5pm slot trounced its competitor, with 99,600 average viewers in the 25-54 age group, and 418,300 in total viewing audience.

http://nzh.tw/12251173

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560

Why has it been airing at 5pm? Seems like a daft timeslot choice

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561

Long story short, Three has battled to find a solid rating lead in to the news since they lost the rights to Home and Away when they went into receivership in 2013. They’ve experimented with several genres and shows but never really find something that can hold its own and the issues got worse once The Chase became a ratings smash on TVNZ1.

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562

Which is all well and good, but a show with such a heavy under-25 skew (albeit a cheap import) is hardly going to stand a chance you’d think?

563

Yeah, I know. They’ve got the “uncut” version online but the broadcast strategy is not great.

564

Big news from MediaWorks today. I suspect this will mean Love Island NZ won’t happen at all now.

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565

Oh no how will we cope withou fake reality ha!

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566

Any idea’s then for +HR=E’s 5-6pm problem? A 5:30 with Jude type solution, with traffic updates, etc? Would that work these days? Bob’s Burgers (which they’ve been sitting on for nearly a year now), couldn’t do any worse than Love Island, could it? Hogan’s Heroes? MAS*H? Melody Rules?

567

An idea. They could use The AM Show studio & simulcast the last half hour of Ryan Bridge’s Drive radio show on TV. It’s usually a panel at that time… Newshub Live at 6 follows it on radio as well so plenty of cross promotion … Thoughts?

Call it The PM Show :stuck_out_tongue:

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568

I reckon it could. Love Island mightn’t have much but it is a brand.

If it wasn’t such a vital spot, I’d suggest Three pick their battles elsewhere given the competition but they do need a strong news lead in.

I’d be revisiting a half hour daily Deal or No deal NZ. Might skim some viewers from The Chase.

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569

MediaWorks would be in a much better position if they just shut down TV3 altogether. It’s never made money, rates pretty poorly, and the radio side of the business - which is a huge cash cow - loses money as it goes towards topping up the underperforming TV arm.

There have been countless leaders of TV3 and each of them have failed big time to deliver a product that is sustainable. It’s actually quite disgraceful.

Shut it down, I say. Rant over.

570

I feel like having Love Island scheduled before Newshub, harms it’s credibility.

571

I don’t know why we don’t play Millionare hot seat I feel like that might rate well plus it currently plays on three life between 6 and 7pm

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572

Well, it used to be on TVNZ1 at 5:30 and they eventually flipped it to 4:30 then dumped it. But it could work.

573

What would happen if they programmed news at 5.30 as well as 6? Other than Prime there’s no counter to it?

574

Probably their contract to produce Prime News, but if they got out of that, it wouldn’t be the worst idea.

575

It would just be a competition with themselves.

576

How

577

Mediaworks produces the half hour of news on prime and make ad revenue from it that goes back into mediaworks and ad views count toward money charged for ads. So why steal money from yourself.

578

So don’t program strongly on your own network? Put your own network at a disadvantage for another? That doesn’t make sense either, not sure if news is the answer but Love Island is the biggest programming blunder I could think of for that time slot.

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