New Zealand Radio


#185

Sounds like it - cuts back on presenters and producers that way.

I wonder if MediaWorks will swap frequencies where the current RadioLive is on FM and Magic is on AM? Auckland comes to mind as one possible market where this could work


#186

Yikes… if that’s not a transitional set up I don’t know what is.
The whole thing will be gone within 12 months… sooner if contracts expire


#187

So here’s my 2 cents on this situation.

RadioLIVE is a family, and I am part of that family.

Yesterday was a hard day on everyone to have found out they aren’t going to be back for 2019 and the station being gutted to a shell of itself. Many people including myself will miss the callers and hosts with their quirks and habits they have.

A lot of good friends are now out of a job, But MediaWorks has done their best to let staff know in a timely manner (No time is ever the right time to tell someone their jobs is no more) But they have and continue to make accommodations for the staff.

Personally I don’t think this is the right move for MediaWorks, Yes I understand it isn’t always profitable or rates well, but just because maybe it doesn’t do what you want it to do you kill it, I think there should have been more of an effort put into restructuring the station in management, background staff or talent.

I do see where the idea of merging the two stations together they have similar target audiences and for promos they hit the same area, It will be a trial of something new a Hybrid of talk and music (Something I don’t know if it has been done elsewhere yet)

It’s a big change that’s going to affect a lot of people.


#188

I think perhaps BBC Radio 2 might be something of a model for them.
Good talk, good music, good news service… problem is that it needs to be well resourced and in a commercial environment where a big audience isn’t immediately apparent there will be a reluctance to commit the money that’s needed to get people listening in the first place.

One of the strengths of NZ radio and its commercial duopoly is the ability of both companies to take risks and to cross subsidise formats that might not normally see the light of day… so this is disappointing.

As to whether it’s a success, it will depend on content of course. I just can’t see hard hitting talk/journalism going hand in hand with easy hits. The talk is likely to be soft, all the more so because it’s being run by MediaWorks music not news. (Not a criticism just an observation on where interests and priorities are likely to fall)

But, in this changing media world we need to think outside the box and this could prove to be an interesting and mould breaking experiment.


#189

Even though I’m part of the Competitor ZB, I’m devastated by the news of Radio Live. I was genuinely saddened by the news when it was announced yesterday.

Radio Live had Great People who made Great Radio!


#190

Indeed, apart from the obvious personal cost to individuals, competitors are good for resources and budgets.

No competition, no need to invest in the station… at least not as much.


#191

I feel like changes were long overdue for Radio Live but I just can’t see this working.

From what I gather ‘Magic Talk’ will be a music & talk station targeting baby boomers. But Mediaworks are getting rid of Mark Sainsbury and Mitch Harris whose talk would have at least been more likely to resonate with that audience.
So they’re keeping Ryan Bridge (nothing against him, I think he’s a real talent) for Drive who told Live listeners a few weeks ago “we should slash superannuation because it’s becoming too expensive”…

IMO they might as well have gone the whole hog and nuked it completely. The AM Show could have moved to the Newshub studio to strengthen the TV product, where AM has always performed better.


#192

Don’t know if it’s already been mentioned but Flynny from The Hits has been poached by Mediaworks for the More FM Drive in 2019.


#193

Flynny, Jase & Jay Jay A very strong line up for More Drive 2019 , would make a very good Breakfast team sometime in the 2020’s.


#194

Wonder what they’re planning for More FM Breakfast next year - Gary McCormick & Lana Searle - bit down on star power without Simon Barnett?


#195

I was thinking if anything, Flynny would be signed to Breakfast. Either way, he will make the team a force to be reckoned with.


#196

I was wondering also about more breakfast I wonder if they would put Jason Gunn in the team as jase did 92.1 More Breakfast with James Daniels for a short time back in 1996.
He’s also got the Star factor with around 30 years of broadcasting experience.
Gary McCormack how many more year’s on Breakfast has he got ?
68 he will be in 2019 & if he continues he will be in his 16th year at More.
In Short Simon Barnett has given MediaWorks a year’s notice So they have had plenty of time to plan for post Simon In 2019.
Maybe in the MediaWork’s upfront’s in early December we may here about more radio changes for the better this time.
As I feel MediaWork’s Radio Has the best on Air talent compared to NZME.
But what is lacking is a Soft AC Network which Many Format’s Are Flipping To in the USA Now & After Xmas
Yes the Breeze would be the closest to a soft AC but a fully soft AC Breeze & More FM be more contemporary.


#198

You’ve got a point there. Does Flynny live in Auckland? Because Jay-Jay I’m sure would be happy to move back permanently.


#199

Here’s my bet - Jason Gunn moves to MoreFM breakfast alongside Lana and Gary, with Gary phased out after a couple of years. Flynny takes on drive with JJ, allowing her to move back to Auckland from Christchurch.


#200

Having done dayshift the last two months and MoreFM now available in my location I have actually found the the breakfast club quite enjoyable. Lana JMac and Gary and the other few all work really well


#201

#202

Mediaworks you have peaked my interest! Magic Talk has me intrigued…


#203

I’m confiused… Is the new station going to be broadcast on 2 frequencies in most locations with some common programming and some shows unique to the talk frequency and some unique to music?


#204

Yep. The old Magic is Magic Music, and the old RadioLIVE is Magic Talk. Two stations, but expect some programming to be shared - it’s not clear yet as to what that’ll entail


#205


The Magic logo Photo credit: MediaWorks