10Sheila, cousin of 7maaaaate 
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So you admit boss and peach are just Americanisms that nobody gets. I had my suspicions. 
Hmm
late Middle English: from Old French pesche , from medieval Latin persica , from Latin persicum (malum ), literally āPersian appleā.
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I know what a peach is, mate. Iām talking about slang and everyday use.
Iām pretty sure 10 didnāt choose Peach for its affiliation with French from medieval Latin for a Persian Apple.
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Yeah I was never a fan of Gemā¦ although I guess it means its programs are diamondsā¦ As for Go I always liked that name.
7mate has a clear meaning and so does 7two even if it is a little unimaginative.
Doesnāt have to be a womanās arseā¦ just sayin
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I know and it has vulgar connotations too.
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About six months, yeah.
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they took the old logo down, but the lightbox circle stayed.
Same in Pyrmont.
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Given the channels havenāt had any discernable change of content, they could have just kept them as ā1ā and ā11ā using the same font as ā10ā.
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True. Or even gone with 10,11,12 which would have grouped them together and made them easy to find and market to viewers.
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Apparently he wasnāt invited to the upfronts. From his weekly newsletter earlier today:
would have loved to tell you about the 10 Upfronts presentation but it is the only network not to extend an invitation this year.
It would be silly to scrap ā1ā though.
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I would use it for 10HD to give 10 more exposure and easier to click on the remote. 1 is also a default setting on one of my TVs and Fetch box so more people would see 10 more often.
When 10HD eventually moves to 10, then they continue 10SD on 1.
If they had to go with a name for the channel, I would have gone with something like:
10 MAX
10 cool or 10 hot
This shouldāve been tossed out with the old logo
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I was thinking in branding terms, ā1ā is a premium marketing number you want to keep. Donāt quite see that changing āOneā to ā10 Bossā or even to ā10 Random-Marketing-Buzzwordā really does anything.
Even if they just made the logo ā10 Oneā and continue to call it One would be better. Itās a premium number literally handed to Ten on a plate and theyāve scrapped it.
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True and I donāt mind 10 One.
And itās strange because ABC1 and SBS ONE dropped their 1 and ONE to avoid confusion with rhe One brand.
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Iām pretty sure that a general move away from channel number brands to those which are more friendlier to a possible online-only transition at some point in the future was the main reason why the ABC & SBS ādropped the 1ā from their main channel branding.
The only real āchannel numberā brand (aside from the legacy commercials, of course) left on Australian FTA TV is 7TWO and even then, I wonāt be overly surprised if Seven decides to rebrand that one sometime in the next year or two.
I would suggest:
Kooyong Tennis Classic (itās not part of Tennis Australiaās broadcast deal with Nine)
Rugby World Cup 2019
Ashes tour of England 2023 and beyond
Presidents Cup golf 2019
Sydney to Hobart yacht race
NFL
World Surf League (highlights)
The idea of the new names is to unify the branding to 10; 10 Boss, 10 Peach, 10 - Play etc. This matches 7, 7 Two, 7 Mate and 9, 9 Go, 9 Gem etc
Your average Joe would not necessarily know that 11 or 1 had anything to do with the Ten Network.
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Iāve always thought Tenās multichannel brands, One and Eleven, were amongst the strongest on free to air. The names were certainly generic but Ten still managed to inject personality into the brands through on air presentation. They were easy for viewers to remember and access. Youād think that would work in Tenās favour.
Hereās McGarveyās reasoning for rebranding those multi-channels:
"She denied industry rumours that 10 Boss is pitched at men and 10 Peach is aimed at women: āAbsolutely not; thereās no gender skew, itās a demographic skew ā¦ itās been about nine years since the multi-channels launched and over the years, the demographics have shifted a bit. We just want to take this opportunity to re-brand and bring it all together.ā-The Age.
Rob McKnight related an interesting anecdote that revealed the petty mindedness of those working in Tenās publicity department during his Ten Upfronts podcast this week. Apparently they donāt take kindly to leaks and reporting of negative gossip and tend to exclude people whoāve annoyed them by refusing to provide them with embargoed media releases and withdrawing invitations to events. McKnight speculated this is the reason there were no big programming surprises- those who have fallen foul of Ten and have been excluded no longer feel the need to play by their rules so any information they receive from other sources is considered fair game and they publish it. This could be the reason why TV Tonight has been quiet with regard to Ten at the moment. Ten needs all the help they can get so that attitude towards people who promote their product is gobsmacking.
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