I honestly believe if they were to make changes to the NBN model, they would go to a region wide bulletin before they looked at moving or shortening. As Radiohead mentioned earlier, most of the time, there wouldn’t be enough content to fill a half hour bulletin of local content, as has been brought up many a time in the WIN News thread. As it is, there seems to be a fair few stories that air in multiple areas, particularly in the north.
This seems to be bordering on conspiracy theory territory. I can guarantee that many viewers would see it for what it is: a stuff up.
I do tend to agree that promoting the weatherman to main newsreader lacks authority. I could never imagine Garry Youngberry taking over from Andrew Lofthouse in Brisbane for example.
Re Paul Lobb, whilst he has some credibility in being a reporter for years, his presenting style lacked authority, he looked a bit too cheerful when reading the news a lot of the time.
I’ve never really liked Natasha as a presenter - I would prefer to see Jane Goldsmith and Tyson Cottrill as the main presenting duo on weeknights with Adam Murray on sport now that Kate Haberfield has left (I’ve never liked Mitchell Hughes as a sports presenter either).
True, although it’s becoming increasingly prevalent in some markets (not to mention that “local” news is being filled by not-so-local news). It’s also having an impact on what the news is covering as the “cost to cover” (not necessarily in dollar terms) is being favoured against what’s being covered.
It doesn’t necessarily mean that news will always be at 6pm forever though.
IF NBN News ever does move to 5.30, I think it will look something like this
Live - one bulletin for Newcastle, Central Coast and Upper Hunter
Pre-recorded - one bulletin covering Taree to the Gold Coast and inland.
It could well be that they simply record all the report intros and insert items and re-order them so that separate pre-recorded bulletins can easily be made with little extra effort.
Content sharing would still probably exist across all bulletins.
From what I know ad rates are largely set as cost per 1000 viewers reached. Some of the local submarkets are 250,000 viewers or less. The Sydney market is 5 million plus - so you’re looking at a multiple of 20x or 20x less.
In addition I believe advertisers pay a premium for “metro” audience over “regional” so that cost per 1000 is probably 30% lower.
That’s a legacy issue.
I mean it’s prob not unique to Australia
I’m sure it costs more to reach 1000 viewers in NYC than 1000 viewers in Arkansas.
But it could Be more profitable, we are all speculating.
Local news at 6 and sport seems to be FTA’s only way to survive. Regional areas are growing faster in population now. I’m confident Nine would
Not be so foolish to move the local news from 6pm
I get the sense that networks in general (not necessarily NBN) would axe regional news bulletins if it wasn’t for local content rules.
We saw a lot of regional news bulletins axed in the early 00s which caused the rules to be introduced and that was before there was competition from streaming services for viewers.
Not sure.
Gold Coast has launched 2 news.
Tasmania very strong. Another launching.
Darwin reinstated
GWN very strong
7 incredibly strong across Queensland
7 have said they are looking at Newcastle
News gathering, technology, internet and Hubbing have made news gathering much more cost effective
Programming that is not viable gets axed.
Hence drama and scripted being non existstant now
Some submarkets can be subdivided again too (especially with the legacy broadcasters) - for instance, the Northern Rivers Submarket is three separate ad markets.
Plus merging resources together into central control room and studio hubs whilst pumping out maximum content. It’s probably the cheapest live bulletin running in Australia right now.
What point are you trying to prove here? 80% of their reach has no local content competing against it - of course market share is gonna be good.
I’m not sure if it’s fair to compare a regional bulletin to metro news services where there is much more variety in local content.
All these services have been long-running for decades with good investment behind it - and once again, not much competition besides WIN News - which is garbage in quality and the ratings reflect that.
I believe there are 7 ad markets available on 9NBN
Newcastle
Central Coast
Taree-Port Macquarie
Mid North Coast (Kempsey to Grafton)
Far North Coast (Lismore)
Gold Coast
New England (Tamworth, Armidale, Upper Namoi)
And I suppose NBN dumping Paul Lobb was in my head too??
Networks look at all forms of cost cutting and if Nine thinks NBN is number 1 for news etc, they look at all cost cutting opportunities. Initially, its likely to go to the one presenter format, then possibly followed by looking at reducing the length of the bulletins
It would have once been unthinkable for someone other than a recognised news presenter to be in front of the camera reading the news. Using someone without news reading experience was once rare, now NBN and Nine are using Garry Youngberry as a news reader for a main bulletin. Thats outright stupidity in my opinion. They got rid of Paul Lobb for that guy. Paul Lobb was liked by most viewers in northern NSW. People that know Paul, know he is a nice guy… but then the US band Green Day did sing, “Nice Guys Finish Last”