Lol yes!
While that’s true, and probably definitely for children and teens, what about that 16-39 demographic, where we still see the odd huge number for Married, MC, Lego, Masked Singer, Block and multi-channel sitcoms.
Fair. But they’re as you say, odd. The exception to the rule.
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Nine played a game of chess that could now cost them dearly. The network, believing Seven and 10 wouldn’t be in a position to bid for the show, decided to let its rights lapse in order to play hard-ball with ITV Studios Australia as part of a strategy to bring costs down.
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Seems like this has backfired.
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Seems like the value of the show’s rights would be a lot less at the moment given that it can’t be produced. Also, potentially an even bigger factor, especially as far as on-line viewing, is the UK version of the show; last year it had double* the BVOD numbers achieved by the Australian version as it was an exclusive 9Now product. And since ITV has postponed the next season until 2021 there is no product there as well. So it’s hard to see what 2020 rights would be for - just a placeholder. Not sure how many Australian networks can afford to spend money for no return at the moment.
* Slight exaggeration 
UK version had 506m minutes, Aus version 386m minutes (live + VOD VPM). By comparison GoT had 287m and Handmaid’s Tail 309m
Exactly as I said. The most obvious low hanging theory is not always the correct one
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Love Island Australia lands on ITV2
“It’s the Love Island you love, just with a different accent!”
ITV2 today announces that the first series of Love Island: Australia will be broadcast on the channel this summer.
Starting later this month and airing nightly on ITV2, the Australian version of the UK’s favourite dating show is hosted by Sophie Monk and narrated by Eoghan McDermott. The series sees a bunch of sizzling Aussie singles embark on the ultimate summer of love, leaving the Australian winter behind them, as they take up residence in a luxury villa in Mallorca.
Playing the definitive game of love, the Aussie Islanders will get to know each other in the hope of finding romance. But as new bombshells arrive on the Island, which couples will stand the test of time and make it all the way to the final, and have a chance of bagging the $50,000 cash prize?
The promo for the new series will launch on ITV2 today and says “Bring on the Bombshells, the Bromances and a little bit of Naughty Naughty! It’s the Love Island you love, just with a different accent. Bring it on!”
Love Island: Australia is produced by ITV Studios Australia.
So who’s now got the rights to Love Island franchise?
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Nobody as of yet.
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According to tvblackbox podcast nine have retained the rights
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Lol did Nine pay more to retain it?? If they did, obvs the gambit didn’t pay off!
I am not sure.
With the success of Big Brother, I wonder if Nine will counter that with LIA next year.
So far the trend this year to be successful is to do a Survivor-esque kind of gamification
You think Big Brother is a success? It’s dropped viewers every episode sine it’s premiere.
I still hope Love Island comes back as it’s good for later night viewing when the networks usually give up. It’s also huge in demos and online views. Also at least it has a live element unlike our new BB. They could surely film in an Aussie location later in the year.
I heard it will be back just not sure if it will be this year or next. To be honest not seeing a reason why they couldn’t film it in October again this year
I’m pretty sure LI will come back, it’s the travel restrictions which is the problem.
Yesterday on Weekend Today, it says that S1 of LIA will be shown in prime time in the UK and they had Josh and Amanda from S1 to spruik it.
They should be able t film somewhere like Queensland though. IMO it probably means there is a greater chance of LI coming back as there are limited options for shows. This would be an easy one to do.
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Demos are what really matters for network and advertisers. For example I think Nine would prefer to have a show which rates lower in total viewers but does well in the younger demos than a show like The Voice whose audience consists of almost 50% of the 55+ demographic.
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Look I agree but I don’t think they would be too upset with The Voice’s demos either. Although it is currently sitting third its still competitive in the demos and you aren’t going to win every slot all year round.
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