Especially after what happened with someone who was on the now-cancelled (thank goodness) Bride & Prejudice, you’d think Seven wouldn’t want to be associated with Love Island given the controversies which have rocked the UK version in recent years.
Similar can be said about trying to make a “MKR companion” cooking show work, but that isn’t stopping Seven with Plate of Origin!
True. Love Island is probably more of a “Ten” show than Nine or Seven.
I thought it was obvious why Nine let the option lapse - bad ratings! Nine needs overnight ratings to generate the maximum revenue from a show. While on-line is a growing market, the revenue model is lacking, i.e the networks don’t make as much money from a company that advertises on-line as one that runs a conventional TV advert. In its final week last year Love Island averaged just 219,000 in overnights and 263,000 in consolidated. These are unsustainable for a main channel reality show. Shows with those kinds of numbers get dropped.
That is also another reason why I am confused Seven is considering this show when this show got mediocre ratings on Nine’s main channel and that Seven is likely more interested in linear ratings (which is still suffering) which is their source of ratings revenue.
Correct. As an individual show it probably loses money.
But as a driver of use to 9now which is the future there is no better show on earth for 9now
To grow the platform (which in itself is growing in double digits revenue) they are probably happy to make a loss on live island. It brings the right people to the platform in astrological numbers
But they also need to look to the future. More than any network (even abc) seven has been slow to move with the times. The way sports or the Olympia is a loss leader. I think 7 and 9 are fine having a loss leader show like love island that brings massive usage to their digital platform
There really is no better show for it than love Island. As well as having overnight and 7 day linear ratings. They need to be putting content where the future is too.
Olympia Valance is not a loss leader.
I thought Love Island was a great get for nine but I do think they could do better with a spin off of married and do married island or something.
This is clearly inaccurate if 9 have let it go though
I’m sure Nine would’ve renewed Love Island if it rated OK in Total People (say, at least 500-600k per episode) but astronomical in the demographics and online/catch-up figures, from what I recall last year’s ratings weren’t quite up to that level.
The report out today is both 7 and 9 are in a hot fight for it.
9 wouldn’t have let the rights lapse if they were happy with the loss. Although I agree with everything you are saying but it is clear 9 weren’t ‘happy’ if they let them lapse
But not unhappy enough to let it walk to 7Plus it would seem
No but still not as happy as you are suggesting. If you are happy with a product you lock it in earlier than this. Personally if I were nine I’d let it go and do the married spinoff that was floated around a few years ago. It would probably do better total viewers and would still provide a similar figure to the online platform.
Nine has said time and time again they’re not focused on total viewers from a business point of view. Nor is the ad market. Read any interview with Nine in the last 5 years.
That is true, but they still froth over total people when it suits them, such as when programs get 1 million metro. Look at Cynic’s insights from the networks “this was No 1, that was No 1, this won here”.
@blackbox has also mentioned this point many times, saying any network that says they don’t care about total people is lying.
Sure, anytime a Particular show or Channel is #1 in anything you’re gonna get PR spin - and that includes the Total people demo too. You’re gonna tout any measurement by which you are number one to the press. It doesn’t mean it’s their business focus.
I’m aware of that. I said I agree with all you said not sure why you are arguing. I am simply saying if none were as happy with love island as you said they were they wouldn’t have let the rights lapse they would have locked it in. There was clearly some reservations.
I think you will fine though the PR department and the ones who make the decisions are run by very different people.
Agree man. We can’t pretend to know what goes on inside nine. If they were happy had reservations or why they let it lapse
Perhaps they loved it but ITV was asking for too much to license a 3rd season
Perhaps they were pretending not to be interested to get ITV to Lower the price
Perhaps the numbers / profits / loss did not quite make sense and they were not rushing into a decision
We don’t know
But objectively putting first run young skewing Content on your digital platform is something the networks have to embrace sooner or later
Young people are increasingly moving Away from FTA to online.
They’re already gone.