Love Island: A bunch of bimbos and himbos on the quest for social media fame.
Well, that’s my impression of the show going by what I’ve seen during the promos & snippets replayed on Gogglebox anyway…
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You could say that about Mafs. Bachelor and the bachelorette.
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Goes without saying. 
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My advice to Nine (which would be the same even if we weren’t currently in a Coronavirus pandemic): Just cancel it and move onto something else.
The ratings for the previous two seasons of Love Island Australia weren’t that good, then there’s the tragic outcomes that have rocked Love Island UK in recent years…
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But Love Island and Married At First Sight are synonymous with Nine. They are just Nine all over.
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They could buy the rights to Love is Blind.
I think the point is that with social distancing, a lot of these types of shows may be on a long, long halt in production. If this virus lingers for months or years, these close contact shows would be in trouble with legal action if anyone contracted it from another participant on the show.
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Is Love Island really a ‘Nine show’ though? What I mean by that is there are certain shows which ‘fit’ well on a certain network whereas they wouldn’t if they aired on another network.
For example, MAFS (in its current form) is a Nine show because no other network would promote every episode as the biggest thing since sliced bread like they do. However, I’ve always thought that Love Island would fit better on 10 than it does on Nine
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Love is Blind is literally people self isolating.
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But are you ignoring that they get together at the end?
You’re thinking of Nine five years ago rather than the depths it has sunk to now.
Five? That’s a bit generous remembering some of the questionable “special” programming Nine had on in 2015!
@Jeffmister is referring too how Love Island captures a much younger audience and does well on streaming. The audience of Love Island is def a more typical 10 audience. MAFS has much wider appeal and skews a bit older than Love Island.
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As per the article, where the show’s 3rd season will air could be announced today
Seven still obsessed with the romance genre I see…
While I see the argument that it would potentially boost 7Plus and younger audiences (if Seven gets it), this is the kind of show that is completely out of place on Seven (with the older audience) and other than online I can’t see one compelling reason this show will be beneficial for Seven in the long term.
They need to get out of the romance genre and try something else.
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Seven are just desperate to skew younger.
I’m surprised Nine let their rights lapse on this one, given what it’s done for their digital platform. IMO they should have left it on 9Go! for a couple more seasons before upgrading it to the main channel.
Can’t blame them given that the younger demographics makes them money, not the geriatric over 55 audience.
Having said that, I don’t think this is the show for them. There ought to be other shows that can skew younger and suit Seven (cough The Circle cough).
Don’t think they were actively looking to have another dating/romance show - it’s just an opportunity arose by Nine letting their option on Love Island lapse. When that happens, other networks would be negligent not to at least consider whether they should go after it.
As I said previously, I don’t think Love Island is/was a ‘Nine show’ yet that didn’t stop them airing it. I would agree with you though that LI wouldn’t suit Seven either - the only reason they’re going after it because the only place the show does really well is online
You just answered your own question.
Online IS the long term future and thus the compelling reason
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