97.3 FM’s Bianca Dye has been off-air this past week, after suffering a miscarriage.
The co-host of 97.3FM’s Bianca, Mike and Bob show, who was nine weeks into her pregnancy following the first cycle of IVF with partner Jay Sandtner, 44, was off-air this week after doctors confirmed on Tuesday she had suffered a miscarriage.
I know from friends’ bitter experience, every year over 40 is a crashing curve of diminishing returns for IVF success and a rapidly increasing rate of sadness, frustration and conflict for each couple.
Close to $14 000 + air time cost promoting it and all they get is a brief mention as an RVO during nightly news bulletins on the weeknight with the lowest audience numbers:
Holy crap I just saw the 97.3 ad on the TV. I’m gobsmacked at how cringe worthy it is. I’ve seen better radio ads in the 1970s and 80s. It’s just about the crappiest and most amateurish thing I’ve ever seen!
It’s so generic, and that jingle is not only bad, it’s hard to understand.
I thought the Nova generic artist commercials that were ripped straight from Capital were pretty average but at least they had something to say/promote.