I’ve got the perfect billboard for Melbourne.
Across the top it would read “We Hear You Melbourne”
Then “No Kyle and Jackie O Between 10am - 6am Weekdays and all Weekend. Guaranteed.”
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The thing is, advertising attached to K&J, even at 3% ratings will bring in more money than pure music at 10%, because a K&J audience is always going to be more engaged and actually hear the ads.
Broadly yes, however it can certainly be toned down a little. By all reports, the nature of their content has rapidly escalated over the past year, so a pull back to where they were 18 months ago should still appeal to the Sydney audience while being less repulsive to the Melbourne audience.
I actually think that if KIIS focussed on their workdays and weekends it would make a world of difference. K&J currently have the highest rating shift on KIIS 101.1. If they improve the music, can draw in a non K&J audience during the day, and play genuine highlights from the show in promos, they might have a better chance gradually enticing more people to listen in breakfast aswell.
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I’m still holding out hope Nova Entertainment will swoop in and save the day for 97.3. They could make a bid for ARN (noting NewsCorp already owns about 13% I think). They could at least launch Smooth 97.3 and Smooth 102.3. Sell 5AA. Might be a bit trickier with 96fm in Perth but who knows. A 5-city metro Smooth network to compliment the Nova network would be a great result.
They could flog off Gold/WS and KIIS 1065 and KIIS 1011 and probably still make a good buck on those. Nine radio might even ben interested in KIIS in Sydney and Melbourne at the right price. They could even consider putting 3AW on 101.1
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Nat Penfold aka Croat Nat is now the Executive Producer of the Kyle and Jackie O Show.
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Ah yes, we love a bit of racism in the nicknames
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Yep. I know some will say it’s ok because it’s “said in fun”. But there wouldn’t be a corporate office in Australia where this would be ok.
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I still don’t understand how it’s racist. It’s her name and the country she’s from? So what?
How’s it any different to being say an Aussie living overseas and you get a nickname Aussie Mitch or something?
I’d really like to know what’s racist about it.
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Croatian isn’t a race.
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Exactly. 
If she was black and called Black Nat or something then clearly that’s racist.
But Croat Nat? 
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Let me clear it up for you. According to the Racial Discrimination Act (Australia).
## What is racial hatred?
Under the RDA, it is unlawful to do or say something in public that is reasonably likely to offend, insult, humiliate or intimidate a person or group because of their race, colour, or national or ethnic origin.
This doesn’t just apply to the person who you’re talking about, but to anyone in the workplace or public who overhears it.
Honestly, haven’t you ever done an online course at your employer about what’s ok and what’s not ok?
Suggest you give it a try with someone at your work from a different nationality, within earshot of HR or a Manager and see how it works out - it won’t end well… !
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Nationality and ethnic origin is also covered under the Racial Discrimination Act.
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I would never use a term like “Croat Nat” but just the use of the term does not automatically infer that it is derogatory?
If she was offended she would have dealt with it by now.
If I called anyone at work “Corat Nat” or some derivative based on nationality I would be fired. Enough with the contrarian viewpoints. It’s ridiculous to label someone based on ethnicity or where they’re from particularly in the workplace.
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No, not automatically. But under the Act it could “reasonably be likely to offend, insult or humiliate”.
Employers can also be held liable if they don’t take reasonable steps to prevent other staff from being exposed to it.
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If you are all so offended by it then make a complaint to ARN.
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It’s not just whether she is offended or not. If you read the Act it’s whether others might be offended. E.g. other Croatians. And as it is said in the public arena that makes it worse.
Anyway, you don’t need to believe me, try it for yourself in your workplace or ask HR.
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Dude, relax. I’m just explaining the legislation. No need to take it personally. What I said is it wouldn’t be acceptable in any corporate environment in Australia, and it wouldn’t. End of story.
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I’m fine. I’m not taking it personally. I believe you. I just don’t think it’s racist and that’s my personal opinion.
ARN is a corporate company in Australia and they clearly don’t have a problem with it.
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But they don’t seem to have a problem with any of Kyle’s s*it because it makes them money!
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