i don’t think people want to hear constant talking, and less music, particularly if its Kyle and Jackie O during the workday.
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I wouldn’t rule out a move to listnr and subscriber content - maybe less restrictive than commercial radio and Kyle can be more like Howard Stern.
Just a thought anyway.
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Because it is, and always has been, the best radio market in Australia.
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Where I could see a possibility for a network breakfast show is to KIIS 97.3 in Brisbane. It is a long shot though. KIIS 97.3 is struggling in the Brisbane ratings. Network in daylight savings the show would start at 5:00am and run through to 9:30am, so that would work, both Kyle and Jackie O are from Queensland. It is a NRL city like Sydney so they won’t have to talk about AFL. The only time they talk about footy is Friday’s with Marty Johns son but it ends up being more about his parents sex life then footy. Typical KJO content.
Basically KIIS 97.3 would need to change radically from a half Pure Gold station into more of a CHR station, like KIIS 106.5. It would shake things up in that market and could trouble Nova 106.9.
Melbourne, Perth and Adelaide would not work, again Brisbane is a long shot, but basically they would be blowing up the current station and rebuilding the audience.
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It would be absolutely ridiculous for Brisbane to have three pure CHR stations in a four FM station market. KIIS 97.3 is struggling because it’s sounding too much like B105 and Nova as it is. Also just because Kyle is from Queensland doesn’t mean people like him. Most people I speak to certainly aren’t fans. Brisbane doesn’t like networked breakfast any more than Melbourne does.
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Let’s all “call a spade a spade”.
Does anyone here truly believe the rumours about SCA making an offer to K&J?
Given the even bigger recent success of the duo, why would they leave?
What would/could SCA honestly offer that ARN is not already doing? Apart from a city-based studio - which will change one day for ARN.
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I cannot see that happening either. KJO and KIIS are getting their highest ratings ever, and will fight as if the network is on the line to keep them. They will probably get a nice pay rise. The loss in revenue to the business would hurt them more then giving them a pay rise.
One interesting point though, Kyle has recently stopped trash talking SCA on his breakfast show and has been trash talking Nova instead.
Could this mean the pair are having or have had discussions with SCA? Obviously not with Nova Ent?
If by some remote chance SCA do get them, the new revenue would go towards fixing SCA financial issues.
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Not an unusual move before negotiating your next contract. See what the competition are willing to offer and then go back to your management to secure a pay rise or changes to conditions.
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Jackie looks fantastic.
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If KIIS is struggling in Melbourne to rival stations, perhaps it could rebrand to 3DB 101.1, maybe with some more uniquely Melburnian presenters and a youth focused music format. I think that the KIIS name is too Yankee for Australian radio.
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And adopt a country music format
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IMO KIIS101.1 and the 101.1FM frequency in general has struggled in Melbourne due to the Sydney influence it has always had.
No station has performed well since TTFM.
Mix101.1 was a Sydney-led rebrand, as too was KIIS101.1.
ARN should use “the 96FM approach” to all their stations (ie keep branding and formats independent depending on what the market needs).
Maybe it would’ve been a different story for KIIS97.3 had they remained as 97.3?
I think the above is enough proof that if K&J were to ever be networked at breakfast into Melbourne, that they would completely flunk in the ratings.
Melbourne didn’t like 3GB (MTR) and 2GB Evenings on 3AW, so don’t let history keep repeating itself.
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KIIS 973 Brisbane doing another cross promotion with 7, this time for tickets to the Logies, being given away during Will and Woody and Kyle and Jacki O shows.
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Using a brand name that was discarded 35 years ago is not exactly going to appeal to people who weren’t even alive then. Means nothing to them.
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Totally agree with the Sydney influence being a turn off, particularly in Melbourne.
KIIS101.1 are actually starting to do really well after some consistent local investment. They’re now a lot more independent of the Sydney operation with a local PD and music. The stations sounding the best it has since the TTFM days and is #1 for 18-24 and #2 for 25-39.
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Struggling? It’s in the 7s. How is that struggling ?
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KIIS 101.1 is trailing every other Melbourne commercial FM except Triple M.
I do agree though that the KIIS brand is too American. It only works in Sydney because of Kyle and Jackie O. It’s last of the commercial FMs in Brisbane too.
If KIIS Sydney didn’t have K&J, I think the ratings of KIIS, Nova 96.9 and 2DAY would be much more closely bunched together.
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Agree with all of that. The brand is cringy to me and every time I hear it on 97.3 it sounds dumb. Just a personal view of course.
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Nobody outside or the media would think of it as American, they wouldn’t know it originates there
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