100% agree. I guess there’s an audience here for 96FM’s current music playlist. But it aint for me. Id go Triple M over 96FM at the moment, but definately 96 if they went full WS or Gold music. Theyre about 50% now, its the other 50% letting them down.
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It seems 96FM and Mix94.5 are both facing a network identity crisis.
Mix94.5 is out of place with RnB Fridays… and 96FM is out of place with K&J, etc.
Perth really does need to be left alone to do its own thing.
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Kyle isn’t worth nearly as much as he think he is. His head is stuck so far up his arse that he can’t even breathe.
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Whatever your views on him, it’s undeniable he makes the Sydney ratings needle turn. That does make him worth as much as he thinks he is. Whether that would translate to Melbourne is another matter entirely.
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I agree that Kyle is worth the money.
Every now and then a top rating radio station is “destroyed”:
- The advent of 2WS in 1978 brought 2SM’s rating share from 25 to a 12
- 4BK’s move from AM to FM was the end of FM 104’s control of the Brisbane radio market
- When Alan Jones and Ray Hadley moved from 2UE to 2GB, it was the end of 2UE’s decades at or near the top of the ratings.
- The success of KIIS in Sydney is due to Kyle and Jackie. Want proof? Check out KIIS in Melbourne. When Kyle and Jackie left 2DayFM in 2013 it ended the stations run near the top of the ratings. 2DayFM has survived the conversion of 2WS and 2UW to FM and the introduction of Nova and Vega/smooth. They had even survived the move away from Wendy Harmer and Peter Moon. But 2DayFM could not replace Kyle and Jackie.
I reckon there would be no KIIS in 2023, if not for Kyle and Jackie. They are worth the cash, no one knows that more then SCA.
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I just can’t wait for Nova to make a play and offer them multiple markets
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Actually KJO would fit Nova perfectly.
With the money the network saves by firing the Sydney, Melbourne, Brisbane and Adelaide breakfast shows they could give them a pay rise. Running them 6-10am would work in all eastern states even with daylight savings.
Perth would keep their breakfast show.
Nova could then save even more money by networking or should I say dual programming one DJ across all the states running the KJO show until 3pm when the Ben & Liam drive show starts.
Sydney would go #1 fm, and 1# breakfast but it would still rate good enough in other states for a ROV, and those other Nova stations overall ratings similar to what they are now.
Alternatively ARN rebrands Mix 102.3 to KIIS ,and then networks their show on the east coast, and pays them even bigger money so they are not lost to another network.
We all know the impact to a radio network when KJO leave.
This is just my opinion on how things could play out in the future.
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I don’t think they would work at Breakfast in multiple markets. I think that the Breakfast shift is the only one that listeners prefer to be local. From local weather to traffic, sport and local issues, it’s the one time of the day when people would prefer the local content.
You can easily have a national DJ in the mornings and afternoons or the national shows in Drive and Night but Breakfast is different.
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I think the status quo will prevail for sometime, but if revenue drops and the accountants get their way we could have networked breakfast shows across our major fm networks.
This is common place in NZ and the UK, I think Australia will eventually go this way.
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Maybe but the problem with Australia doing that easily is that we are much bigger country with a lot more time zones and a lot more differences.
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I think networked breakfast on Nova, at least Syd-Mel isn’t that much of a fantasy. Especially knowing their obsession with trying to network daytime and the Greg Burns disaster.
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As I mentioned earlier it could work, Sydney, Melbourne, Brisbane, Adelaide similar time zones but not Perth. 2-3 hour difference.
A 6-10 breakfast show in the eastern states in AEDST would be 5-9 Brisbane and 5:30-9:30 in SA.
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Single time-zones and tiny countries by comparison. NZ and UK (well England) are really more “one country” which makes a national breakfast show more workable. The fact is countries like Australia, Canada and the US are federations of states with big differences between states. State issues and different focuses abound. What’s topical and important in Melbourne is of no interest in Brisbane. Sure there are national discussion points but just as many that are much more state-focused. Are there any examples of networked breakfast shows in North America? Maybe on satellite radio but not on top-rating FM stations.
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Most shows are 6-9 though.
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While I enjoy Jase and Lauren, I definitely think Kyle and Jackie O would work in Melbourne.
There would be a lot more anti-“Not from Melbourne” sentiment than fresh from the UK Christian O’Connell had. But I think the audience would come around just the same. They would need to keep the Sydney references to a minimum however, because i dont think they would be as palatable to Melbourne listeners, like Auckland references are to Christchurch listeners in NZ
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I dunno, I think Melbourne listeners would rather someone from the UK than a Sydney show.
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This whole Melbourne/Sydney thing is so bloody childish.
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If Howard Stern was able to be syndicated to 60 markets in the US, where you’d argue there’s an even bigger and deeper cultural divide from city to city than Australia, then is it really such a stretch for The Kyle and Jackie O Show to be pumped live into different markets?
The latest Triton Podcast Ranker has their podcast in at number 3, surely it’s not just Sydneysiders listening to their podcast, right?
Love them or hate them, they’re a show that polarises and makes waves in a sea of relatively beige radio shows in Australia.
I grew up in Rockhampton and had absolutely no issues listening and enjoying syndicated shows from Brisbane, Sydney and Melbourne.
There have been mind-blowingly bad decisions made by radio networks over the past few decades … honestly, this doesn’t seem like such a bad idea.
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I think that’s possibly not the best ranker… the notes of the ranking suggests it’s not every podcast company participating (Australian Podcast Ranker - Top Podcasts - January 2023 - Triton Digital Podcast Rankers) . Ie - Kyle and Jackie O are 50th on Apple Podcasts chart, but 3rd on that list. There’s heaps of shows ahead of them.
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I’m sure we could spend all day discussing the fascinating world of podcast rankings, but whatever rank we deem to be the greatest, I don’t think my opinion is negated.
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