Exactly. Therefore they can be a bit more flexible with who they put in the slot. So let’s put in a good show. Will and Woody have had enough time and they just aren’t good.
It’s ridiculous that Melbourne has 5 commercial music radio stations that play predominately oldies (Triple M, Gold, Smooth, 3MP and Magic) all chasing the same audience.
Hmm I don’t think that’s quite the same. I don’t think the 3MP and Magic audience are the same as the FM’s. 3MP and Magic are the only “oldies” stations in that list. The FM’s are classic hits, rock, AC and soft AC. Quite different formats.
The situation with KIIS, Nova and Hit networks is much closer in target demo and they’re all basically the same format - Hot AC/CHR - just in slightly varying forms. If they were each targeting the same younger audience with more distinct formats it wouldn’t be so bad.
You would know if you’re listing to 3MP for example vs. Triple M.
Gold 104 plays 80s, 90s, 00s and some 2010s (Gotye, Vance Joy)
Triple M plays the same 60 rock songs from the 70s, 80s,90s and 00s and rarely play new music or anything newer than 2009.
Smooth is 80s and 90s AC.
3MP is 60s, 70s, and 80s easy listening
Magic plays 60s 70s and 80s (although I did hear Bruce Springsteen’s Streets of Philadelphia which is from 1994 on a recent Magic Lunchbox).
There is a lot of overlap between Triple M and Gold, Gold and Smooth, and Magic and 3MP. Bryan Adams’ Heaven can be heard on all these stations on regular rotation.
Yeah there’s some overlap - but KIIS, Nova and Hit are indistinguishable from each other. Their playlists would be 80% the same.
Also while Smooth is 80s and 90s heavy they play plenty of songs in the 2000’s and 2010’s. (e.g. Adele, Lewis Capaldi, Timberlake, Beiber to name just a few!)