I think Luke has replaced Caitlin. His linked in says he’s an Executive Producer at Kiis. I’ve listened to a few minutes of the Daily Wrap podcast and Mikayla introduces herself as Senior Producer, which means she most likely replaced Jane
4 Likes
There’s a guarantee “Gold 97.3” would rate as well as 4KQ.
But regardless, the reality is that 4KQ doesn’t deliver revenue in line with the ratings.
97.3 makes far more than 4KQ and as speculated on here, and confirmed by Ciara’s Davis last week, River 94.9 and Hot 91 do too.
While the sale/demise of 4KQ may create a ratings gap, it’s going to leave very little revenue gap.
Any change of 97.3 away from the KIIS network would only reduce its revenue. It’s already rating very well, and being part of the KIIS network lets it piggyback off the success of KIIS 1065 (another station delivering far more revenue and profit than its similarly rating stablemate in WSFM).
Same deal with 96FM, despite the older playlist, the lips logo and slight focus on a younger audience is worth a lot of money.
4 Likes
Probably due to the show being overproduced where every second is planned out. Zero to minimal planning of an hour talking shit, and somehow it sounds better than the actual show
1 Like
Thanks @Brownshoes, I’ve now updated.
1 Like
It’s possible that the entire KIIS network will receive a brand/logo refresh. It’s very unusual for a logo to last for as long as it has (8 years this year) without some sort of update. They could launch new logos for all of the Grant stations, as well as the KIIS stations and take the opportunity to rebrand 97.3 and Mix 102.3 altogether. I mean, why would they change the station names in Brisbane and Adelaide and leave them with essentially the same logos? It would be a wasted opportunity to give the whole network a freshen up.
6 Likes
No sign of the Mitch at Night show on 97.3 in Brisbane at this stage. Christian O’Connell hour still on-air at 7pm as per schedule.
4 Likes
I thought Kip didn’t want to do breakfast radio anymore because he’s now a single dad.
They must have offered him more money than Nova did
7 Likes
Mitch obviously starting at 7pm so they have live radio to go head to head with Hot Nights on the Hit Network.
Also interesting it has been rebranded to The Night Show (not KIIS Nights).
Here’s assuming they’ll network Mitch across the network.
6 Likes
Listened to Hot Nights and catched the end bit of The Night Show and I reckon Hot Nights will kill it in the ratings. The Night Show is just like having a voice-tracked announcer with very obviously pre-recorded guests. Should’ve kept with Mitch to Midnight and Jase & Lauren.
3 Likes
Kiss FM Melbourne enters the room
2 Likes
3 Likes
Keep in mind that Nova still own 50% of 97.3, it is possible that Kip moved across with Nova’s blessing.
6 Likes
Yes it is possible, but it still looks like he sat out his no compete clause to be able to start with 97.3 in Jan 2022.
I wonder if ARN will now buy out Nova ent’s 50% share to take full ownership of 97.3 after the sale of 4KQ?
6 Likes
That’s nice that Radio Yesterday have now found the lead they buried yesterday.
Good luck to ARN adding Kiis (sic) to the 97.3 brand. Brisbane people still refer to Big Rooster for Red Rooster. Most never noticed B105 change to Hit and back and many believe Energex is still their energy retailer.
6 Likes
Is that because Brisbane is stuck in the 70s? 
5 Likes
Don’t you mean SEQEB?
6 Likes
Looks like new branding in Melbourne and in Sydney
Also, are KJ going national? I have noticed that the KIIS logo has not station number on now
3 Likes
I noticed that their new posters are more like Jase & Lauren’s as well.
They are already national. If Kyle has finally got his way and it’s replacing some local breakfast shows then I truly hope it backfires because if ARN can’t learn from SCA’s mistakes then clearly whoever’s in charge has no idea what they are doing.
Anyway, with that being said, let’s hope common sense prevails!
1 Like
You’ve not been there lately clearly…
2 Likes
Yes, I think that’s why they’re almost doing it by stealth. People will still refer to it as 97.3 as you say. Identifying stations by the frequency is pretty common, particularly with FM, in Brisbane.
I’m thinking River will move to “pure gold” branding pretty quickly.
8 Likes