The fact as well that it now really looks out of place even more than the rest of the KIIS network, is just bad really. I know it’s been said a billion times before, but move 96 to Pure Gold, the network it deserves to be on.
Agreed, and may as well change Mix to KIIS with the branding like that.
However when you look at Christmas Lights page there is a logo where 97.3 is more prominaent compared to KIIS.
https://www.973fm.com.au/competition/2022-kiismas-lights-competition/
Is there any reason why the Adelaide and Perth stations haven’t adopted the KISS logo?
You would think ARN would’ve learnt their lesson on ‘different colour branding’ back from the days when each metro Mix had their own different colour - but when it was a network brand, they would adopt the blue Sydney Mix colour.
I agree. Just make all MIX/KIIS/96FM stations the same KIIS colour.
Or even better, just break 96FM away from KIIS, align it with Pure Gold and be done with it (who cares if their logo is different to the remaining Pure Gold/Classic Hits stations.
Heck, I did a random mock on a 96FM on Pure Gold, and the logo would look good either with the 96FM serifs, or if it was just like the rest of the PG network!
What is Perth’s obsession with keeping that same italic font logo?
It’s a heritage thing , I made both in the sense of trying out different ideas, but looking back on it, I think I prefer the sans serif logo.
It’s playing on their heritage branding from when 96FM first launched back in the 80’s.
This was their original logo…
So when they celebrated their 40 year anniversary, they combined their KIIS style logo…
with the original logo from the 80’s, and came up with this…
They just don’t seem to care that it looks terrible.
The decision to combine the heritage logo with the KIIS lips wasn’t made by anyone in Perth. They’d completely dropped the KIIS branding everywhere except iHeart and the website in favour of the gold version of the first logo, as seen here:
That was only for the 40th anniversary celebrations. It was never a permanent thing.
I reckon the heritage font in the lips looks far better than the bubble font.
Correct, but they weren’t in a rush to reinstate the KIIS brand I can tell you that much.
I dont know about most of you, But im sick to death of hearing about Abbie Chatfield… She isnt what I would call Talent… social media wannabe at best.
Sorry to make your day worse, but it’s x2 with Brittany on the other end.
Bring back the days when Ugly Phil would prank call Triple M at night saying, “Your show’s shit!”
Well I’m sick of hearing about Kyle Sandilands being a dick too.
Kyle and Jackie O Producer Snappy Tom now on air at KIIS Syd/Melb doing evenings.