Kayo Sports

Television Streaming
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Blockbuster weekend of sport delivers record ratings for Kayo Sports

  • BIGGEST WEEKEND OF SPORT EVER DRIVEN BY BUMPER LINE-UP INCLUDING AFL, NRL AND THE AUSTRALIAN GRAND PRIX

  • OVER 650 MILLION MINUTES STREAMED ACROSS THURSDAY TO SUNDAY, SMASHING PREVIOUS RECORD

  • SUNDAY DELIVERED A RECORD OF 219 MILLION MINUTES OF STREAMING

A bumper weekend of sport has helped drive record viewing on Kayo Sports becoming the biggest weekend of sport ever on the platform.

The weekend included The 2024 F1ÂŽ Australian Grand Prix, which saw Carlos Sainz Jr win a dramatic race, as well as a huge line-up of the most popular sports, including round 3 of the NRL and Round 2 of AFL plus all the action from the NBL Finals, Supercars in Melbourne, Netball, PGA Tour and Indian Premier League.

Kayo Sports recorded its biggest weekend in its history with over 654 million minutes streamed (Thursday to Sunday); up 10 per cent on the previous record in April 2023.

Streaming highlights

  • AFL Round 2 streaming audiences were up 23 per cent year on year

  • NRL Round 3 streaming audiences were up 13 per cent year on year

  • The 2024 F1ÂŽ Australian Grand Prix streaming audiences were up four per cent year on year

  • Largest Kayo Sports Sunday audience in terms of minutes viewed (219 million) on record

Kayo Sports, Managing Director, Julian Ogrin said: “What an incredible weekend of sport headlined by the Australian Grand Prix. Formula 1 continues to grow in popularity, and as the streaming home of every practice, qualifying session and race, Kayo Sports is the place for F1 fans to watch the action all year long.

“Audiences continue to turn to Kayo Sports for their streaming sports fix. The NRL in Las Vegas achieved its highest ever match ratings and the AFL is seeing double digit lifts in streaming to start this season. This momentum has continued with record audiences this past weekend on Kayo Sports demonstrating a huge appetite for a dedicated, world-class streaming experience.”

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Reported today

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Kayo breaches gambling advertising rules

The Australian Communications and Media Authority (ACMA) has found that sports streaming service Kayo, provided by Hubbl Pty Limited (Hubbl), breached gambling advertising rules by presenting gambling advertisements during live sports events outside allowed times.

The ACMA investigated Hubbl following complaints from viewers relating to live streams of a number of sporting events on Kayo. Gambling advertisements must not be shown by online content providers during live sport events between 5am and 8.30pm, including in the five minutes before and after the event.

The ACMA’s investigations identified 16 different gambling advertisements were provided outside the allowed times across a total of 267 live sport events. Hubbl advised that this was caused by a system error that affected viewers using iOS applications in a six week period over February and March 2023.

ACMA Authority member Carolyn Lidgerwood said the scale of the error as well as Hubbl’s failure to identify a system bug affecting the playout of gambling ads across a large number of live sport events was very concerning.

“Online streaming services as well as broadcasters all have a responsibility to put robust systems in place so that they adhere to these long-standing gambling advertising rules,” Ms Lidgerwood said.

“The rules are there to reduce viewer exposure to gambling ads, particularly for impressionable young audiences and those vulnerable to gambling harms. In this case Hubbl has let those viewers down.”

The ACMA has issued Hubbl with a remedial direction requiring it to arrange an external audit of its technical systems and processes, including the measures that it has implemented subsequent to the breaches.

If Hubbl fails to comply with the terms of the remedial direction it may be ordered by the Federal Court to pay penalties of up to $626,000 per day.

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Hottest winter of sport on record

Kayo Sports boasts record live viewership as sport fandom soars

As winter temperatures plummet, sport fans are red hot with the Australian Football League (AFL), National Rugby League (NRL), Super Netball and Formula 1™ achieving record live viewing* at the mid-way point of their respective seasons. And with attendance at the highest levels in years, and Kayo growth in full stride, it is safe to say that Australian fans are loving live tier 1 sports.

Kayo Sports is also having a bumper winter codes season with nearly half a million people* on average tuning in for regular season rounds and the sports streamer reaching its highest number of paying subscribers – 1.5 million and growing.

Julian Ogrin, Managing Director, Kayo Sports – “We wrote the rule book on sports streaming, and five years on from launch, Kayo Sports continues to fuel fandom, reshaping how fans access their favourite sports. We’re committed to providing fans with unrivalled access to the best of sport delivered via a 4K streaming experience.

“More Australian families are embracing their love for sport as a younger demographic flocks to the streaming field. Kayo Sports makes it easy to unlock your inner fandom from live matches and expert commentary and analysis to Minis and replays.”

The winter season on Kayo Sports has no signs of cooling off with an exciting line-up ahead, including:

  • Regular season rounds in the run up to finals for AFL, NRL, Netball
  • F1 races including Singapore, Monaco and the British Grand Prix
  • UFC 303, 304, 305
  • NRLW Finals
  • Golf Majors: The Open Championship and PGA Championship
  • Suncorp Super Netball Finals
  • Supercars: Bathurst 1000

“There are many ways to watch sport and our data shows that even when there’s the option to watch via an aerial connection, customers prefer to watch live with the flexibility and ad-free experience we offer on Kayo Sports.”

“As Australian family preferences shift towards streaming, Kayo Sports will provide the best viewing experience possible for both paid and free sport that fits how sports fans want to watch, including on multiple screens, mobile, tablets as well as in the loungeroom,” said Julian.

Earlier this year, Kayo Sports upgraded its broadcast to 4K resolution, a feature delighting customers, particularly those enjoying AFL, with the ability to watch their favourite sports in the highest quality.

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Kayo Sports Sets Sight on Family Value in New Ad Campaign

Kayo Sports has unveiled its latest advertising campaign promoting the benefits and value of Kayo Sports for the whole family.

The new campaign comes during a bumper season of winter code viewing with nearly half a million people* on average tuning in for regular season rounds and the sports streamer reaching its highest number of subscribers – 1.5 million and growing.

Concepted and produced by the newly branded BALBOA creative team at Foxtel Group, the campaign heroes two 30 second TVC ads, one focused on AFL and one on NRL, showcasing the benefits and flexibility that Kayo Sports offers families as told through classic family archetypes: ‘the multi-tasker’ dad who can’t step away from watching the action, ‘boomerang’ daughter who always shows up at gametime, ‘student’ son who enjoys NBA with his mates and ‘MVP’ mum who enjoys having the family together to watch their favourite sports on the big screen.

Cate Hefele, Executive Director, Kayo Sports, said: “Many Australian families are feeling the pinch with rising costs and we’re seeing a trend of customers choosing to seek entertainment at home, rather than going out. For these families and for all sports fans, Kayo Sports offers incredible value.”

“With our subscriber numbers hitting new heights, this campaign is targeted at our next phase of growth – young Australian families shifting to streaming. It highlights the value of Kayo Sports as the home of over 50 live sports for as little as $25 per month. With access to every game, race and match of Australia’s favourite sports including AFL, NRL, F1, Netball and cricket, live, ad-break free during play, and in 4K Ultra HD**, Kayo is that destination for families during the sports season.”

Guy Sawrey-Cookson, Executive Creative Director, BALBOA, said: “Sport is a shared passion for many Australian families, and it brings us together. With this campaign, we wanted to demonstrate the value that comes with Kayo Sports through funny and relatable scenarios and characters to show that Kayo Sports offers something for everyone in the family.”

These ads are the next phase of Kayo Sports’ ‘Get on Board’ brand campaign that launched at the beginning of the winter codes season and highlighted the breadth and quality of experience the platform offers new and existing customers.

“Kayo Sports has something for everyone – from casual fan to fanatic. It’s never been easier for Australian families to follow their favourite sports,” said Hefele.

The new ad creative launched on 4 August and will play out on TV, digital video, social and feature a series of radio ads and OOH (Out of Home) executions.

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  • Kayo Sports reached 1.606 million subscribers (1.550 million paid), up 14%
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Looks they’ve brought back the previous ‘We’ll be right back’ graphic & jingle. I know there was issues with the current one yesterday (after the break, the feed would try and skip to five minutes into the future and break the stream). Is it a permanent reversion or a stop-gap until the issue is fixed?

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Kayo looks to be having issues tonight, complaints on Whirlpool and I can’t get in either.

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Rarely use it myself but just opened it on my iPhone and after the Kayo splash screen it went straight to a list of ‘available streams’. Clicked on the NRL game in progress and played straight away. Must be issues though to just throw up the list of streams and none of the usual interface appears available.

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Looks to be working for now but with a temporary fix. So there is clearly a major issue going on.

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Web seems to be back up and running now. Wasn’t working half an hour ago.

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Probably because all the Bulldogs supporters have turned off now since Manly are racing away with this one.

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All 12 of them? :wink:

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Well obviously the ones (trying to) watch on Kayo are not going to be at the game, are they? :stuck_out_tongue:

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35,502

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Belmore numbers lol.

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You’d need to have one person sitting on your shoulders (and another one on top of them) to fit that many in at Belmore!

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