Imparja has one non-Nine Network program on-air at the moment which is one of those travel shows (probably supplied free), apart from infomercials and paid religious programs, if my reading of the guide is correct. They canât afford to run news, and their only apparently scheduled Aboriginal program is a music series late this year that will also be on NITV. Imparja has stated that Gem and Go! lose money, and they probably are losing money on their share of One and Eleven. How could they possibly program their own station when they are barely profitable.
The media ownership reform and expected network buyouts will never work for all regions. Youâve also got to ask the same questions with all the joint-venture markets. Would we see Seven and Nine co-owning Ten in Darwin, for example? What about Nine WA/Mildura? These markets arenât big enough to carry all three networks and I canât imagine Seven, Nine or Ten would be happy to also operate a JV (playout, sales, infrastructure, etc).
I think there will always be a need for regional station ownership in these areas, but in an environment post-media reform where everything is shaken up, itâs likely that weâd see these markets reduced to solus markets like SA before anything else. In Remote Central & Easternâs case, without Imparja, SCA would likely become the sole player, dissolving CDT and operating all three affiliations.
ICTV (which is operated by Imparja anyway) would not be a viable operation on its own if it couldnât piggyback off an existing established network. Maybe if they got funding they could strike a deal with SCA?
Who dictates whether a market is âbig enoughâ? In the case of Griffith and Mildura, what if they were absorbed into the regional NSW and Vic stations (Prime7 and WIN already own Mildura, could they sell the JV?).
In Darwinâs case, why couldnât all three stations be separately owned with the JV sold off to WIN for example?
If it were permitted by ACMA, would there still be a good change of survival if Mildura JV was sold to SCA, and all three Mildura stations were merged into regional Victoria? What was the reason behind Mildura not being aggregated into regional Victoria despite being owned by the same affiliates in both markets?
STV (now WIN Mildura) had different owners at the time of aggregation. I imagine that a deal couldnât be done to fit that ooperator into the aggregation model of only 3 operators.
The market is only approx 55,000 and Prime didnât enter the market until the late 90s when the ABA auctioned off a second licence for Mildura.
Mildura, Griffith and Mount Isa were excluded from their statesâ respective aggregation markets because it was deemed that the markets were too small and would be too reliant on cross subsidy from other regions to be sustainable.
I believe potentially the JV licences can be sold to a third party, subject to approval, but whether a prospective buyer could see a financial return on the investment is questionable given the small market sizes.
Isnât Imparja run out of MediaHub nowadays?
Maybe that means MediaHub (i.e. WIN) is in control of issuing their TV guide information, hence why itâs the same as how WIN used to always label the programmes (National News).
Is it possible that the 9 network could stop airing programs to imparja and hand over the rights to southern cross central at any given time? It seems to me that imparja is going in a similar direction to WIN before the change last year.
I doubt that Southern Cross would risk putting Nine content on their main channels in Central, SA and Tasmania over their current higher-rating Seven content. Otherwise, SA and Tasmania wouldâve changed to Nine back in July 2016.