Not really. Sounding more and more like the old Mix, a mixture of classic hits and new music. With radio listdners ageing this might be a good strstegy for stealing listeners from Kiis and Smooth/WS.
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So could we see 2Day become an Adult CHR rather than a Top 40 CHR?
Iâd say as of today itâs basically what it is now.
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However you classify it, Iâve liked what Iâve heard so far. I listened for a long time this afternoon and I liked the choices on the playlist. It was a long time before I heard a song I didnât like and switched stations.
As long as they donât become too repetitive with these tracks, this could be a big success for them. The playlist is different enough from KIIS to be a point of difference. It has to be better than what they have been doing anyway.
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This music format change, dropping of the very young âhits and old skoolâ slogan and Hughesy and Kate, I think they are in a very good position. They most definitely deserve to beat Nova playlist wise at the moment. The rest, however, remains to be seen. Iâm excited by what Iâve heard today though.
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Radio today just confirmed what we already knew that SCA has overhauled 2dayfms playlist with a radio insider telling them that to him it sounds like rnb fridays playlist had a orgy with smoothfm and triple ms playlist also sorry to the admin for the rude word above just qouteing this radio insider
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Side note: news presenters referring to it as âSydneyâs 2Day Fmâ no sign of â1041â either.
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Olds 104.1 2DayFM: all filler, no killer.
This is more female-leaning AC rather than adult CHR, given how few CHR tracks theyâre playing now.
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I think it should be fine. We will still have C&T, H&K and ALL all national for them to play the current hits back to back. Itâs a reasonable mixture to me.
Yes, because female-skewing AC radio is such a new thing. Mix 106.5 never happened, and Star 104.5 doesnât exist.
What a joke Radio Today has become. For the most part, their articles are PR-friendly guff (minus that orgy comment, of course) written by people who are not only outsiders to the sector, but write like radio is a foreign concept that is difficult for a reasonable human being to understand. And I thought 2DayFM was the one with the image problem.
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The music is definitely skewing older. I like it and the non stop music jam this morning was spot on. Between 9am and midday no other station in the world played more music than 2DayFM!
I am not sure the stationâs older sound matches the âBig Hâ logo - which I have always thought looks like something aimed at five year olds.
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- And now itâs 2018 and, once again, 2DayFM have posters for their breakfast show that focus on the hosts pulling âstupidâ faces. It is such a cheesy image. I know they are trying to say âhey - we are crazy wacky dudes who have non-stop insane funâ. But to me it screams âwe are nobsâ
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Maybe in 2019 they can try a different type of imaging.
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The now hit-less logo
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Iâm actually surprised itâs taken this long for the âhitâ to be removed from the logo.
Now, for SCA to replace the standard Hit Network-style logo/branding with something that better reflects the Sydney market (very wishful thinking there, I know).
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Just occurred to me that the revised logo had featured in the Em, Grant & Ed imagery, and none of us picked up on it!
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Without the word Hit the logo is a bit confusing. I wonder what the âHâ stands for now? Any suggestions?
Hot. Half. Hapless. Huge. Hype. Heart?
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Hotdog Hits.
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Maybe RnB Fridays is going to become âHorny Hitsâ
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Iâve never really thought of it as a H to be honest. To me it just looked like a black exclamation mark on a pink box surrounded by blue. Now itâs a pink exclamation mark on a blue box. I think the logo can stay as it is.
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