It also appears that Oshers Love Line is gone.
Well this is awkward but the time for The Queen Sesh has been removed. Mistake or they didnât want it announced yet?
Edit: and itâs back! Someoneâs playing silly buggers
Fox hasnât looked good since it was forced to use the 2day branding. Bring back the fox.
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Fox is a dirty word around the world these days. 
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But not âTHE FOXâ
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SCA should bite the bullet and rebrand Fox FM and 2Day FM to âhit101.9â and âhit104.1â.
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Fuck no. What a bland shitty name.
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SCA have already tried (and failed at) moving the Sydney & Melbourne stations in that direction - remember the short lived âHit 104.1 2DayFM/Hit 101.9 The Foxâ branding from the first part of 2015?
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It seemed half baked.
Perhaps they should do it properly and do away with the 2Day and FOX brands next timeâŚ
They donât gel with the youthful HIT image anyway imo.
Hit101.9 and Hit104.1 sound fine to me.
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Agreed.
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Yes. The reason it failed is because they didnât commit. Fox has heritage in Melbourne so is a riskier switch. As far as 2DAY is concerned, I reckon pull it and got full Hit 1041.
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Listen on air, âThe Foxâ still sounds fresh as a radio brand. Much more than even KIIS I reckon. It is cheeky and irreverent (TM Network Ten) and has a big brand recognition in Melbourne. No idea about Sydney, but itâd be awful if it lost its identity anymore than it already has.
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2Day probably has more heritage in Sydney than even Fox has in Melbourne. I guarantee that the majority of the population is completely aware of the 2Day FM brand and the 2Day network and that the majority also has no idea what Hit is.
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The 2DayFM brand was probably considered to be quite cool/trendy back in the âtext speakâ era of the 2000s.
These days? Probably not so much, but somehow I still think thatâs a better name (not to mention is more local and is the official callsign, etc.) than âHit 104.1â would be.
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It certainly has insane brand recognition. I donât find it to be particularly fresh or anything, but all the major CHRs do have very distinctive sounds - other than the similar music you couldnât criticise any of them for not branding their respective brands very well.
Yes, but itâs a chequered past that Fox just doesnât have. Fox has always been a juggernaut in Melbourne. Kyle & Jackie O is (obviously) a much bigger brand these days than 2DAY FM. So much controversy and salaciousness. People might know it, but that doesnât mean they think good things about it. Thatâs very different to the public perception of Fox.
I think itâd be a cleaner break to just go to Hit. It would take a crapload of investment - but their breakfast team rates a 2.8. Changing Fox given its strength is risky. Itâs obvious to me that being 2DAY FM makes no difference to the station. At least Hit would be new, different, clean etc.
The majority donât know what Hit is because thereâs never even been so much as a marketing campaign for Hit 1041. The majority of Sydney didnât know what KIIS was either, but hey look how thatâs turned outâŚ
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By the same token, I donât think the KIIS brand is that strong. Itâs Kyle and Jackie O that are artifically propping that brand up. If they left tomorrow, I bet that brand will sink as fast as 2Day did.
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I totally agree JBar- as Alan Jones would say âyou are 110% correctâ.
I also believe that the three CHR / Hit radio stations in Sydney (2DayFM, Nova and Hit) are so bland and programmed so similarly (DJs that sound like their voices have not broken, 1 minute news updates that are very colloquial and those âcapital fmâ sounding station promos between each song) that the only difference between them is who has Kyle and Jackie O for the breakfast shift.
KIIS is certainly no super station - they just have a contract with a guy called Kyle and a lady called Jackie Henderson.
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And that Hit branding for the shows is so cheesy that itâs pushing up my cholesterol.
A million colours in the world and they choose an off-green and an off-red. Unless you are colour blind itâs almost offensive. They should mandate those colours on cigarette packaging as it would help to reduce sales.
Youâre right, though I think K&J have definitely brought a lot of awareness to it. If they left, the strength of the replacement breakfast team would determine how fast it âsankâ - just like it did at 2DAY. If K&J were to leave, putting in a parade of dud breakfast shows like 2DAY would definitely see them slide to similar levels.
Very true - though I find it interesting as many thought 2DAY was a âsuper stationâ. Untouchable. When Kyle & Jackie O were at 2DAY I reckon youâd have struggled to find anyone who would predict that within 2 years of them leaving theyâd be last FM in the ratings.
Just shows how strong the K&J brand is. Thereâs no other team like it, probably across the country.
I freakin hate it. Teal and pink. Itâs disgusting. Everything about it. The colours, the design⌠looks like a year 11 multimedia project. I hope they didnât pay some agency millions to come up with it but I bet they did.
I also hate the new(ish) Nova logo. I find it super lame. Nova and Smooth logos and design look identical to UK radio
The only logo I really like is MMM. And maybe KIIS. Oh and maybe JJJâŚ
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The two best logos for a music station in Sydney was 2SMâs denim logo and every version of the MMM logo.
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