The Underdogs will run out onto the field with Fifi, Fev and Nick at 7pm Friday.
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The kids of the Underdogs had fun on the field at Marvel Stadium tonight.
https://www.instagram.com/carlton_fc/p/C94acv6SW-W/?img_index=8
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THEY’RE GOING TO DO WHAT? CARRIE & TOMMY TEAM UP WITH HARD RATED TO CRUSH ‘LEMON’ PRODUCTS, INCLUDING A CAR!
To celebrate Hard Rated’s delicious lemon flavour, Hard Rated, Australia’s #1 alcoholic lemon premix, has partnered with the Hit Network and Australia’s #1 national Drive show, Carrie & Tommy, for a month-long partnership and show promotion.
Running from 8 July to 2 August, the centerpiece of the campaign is a custom-built Hard Rated hydraulic press that Carrie and Tommy will use to crush all sorts of products that they consider a ‘lemon’. Think a Zoodle Maker, calculator watches, and scented toilet paper.
Throughout the campaign, listeners will also share stories about their ‘lemon’ cars, culminating in an epic car yard stunt with a branded Hard Rated car crusher that will crush two listeners’ cars. The twist will be that whilst both cars wind-up crushed to smithereens, only the owner of one crushed car will walk away with a cool $50,000 prize.
The national campaign is a collaboration between SCA, PHD and Carlton & United Breweries and was created by The Studio, SCA’s in-house commercial creative team. As well as the final grand crushing of the ultimate lemon cars, the campaign is supported by a social media campaign and on-air promos and brand commercials across the Hit Network, which has Australia’s largest audience of 25-54 listeners*.
Hard Rated Marketing Manager Amy Pollock-Hall, said: “Our classic lemon taste is what’s made Hard Rated so popular with consumers, so when we were presented with the idea of celebrating our lemony taste by partnering with Carrie and Tommy to literally crush lemon cars, it felt like the perfect match.”
SCA Head of Client Services and Partnerships, Trevor Crook, said: “This campaign demonstrates our ability to offer clients an effective integration with our content and talent and we are excited to see it come to life over the next month. Carrie & Tommy will crush it.”
Carrie & Tommy Crush Lemons for Hard Rated:
Brand: Hard Rated
Client: CUB
Media Agency: PHD
Creative: The Studio at SCA
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It has been a VERY long time since a major metro programme has run such an outgoing comp. Well done SCA for re-energising radio.
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And it’s happened.
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Ridiculous moving Jimmy and Nath from national nights when they could just move Mike E and Emma.
This station I tell ya.
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Has anyone heard B105’s remix of A Bar Song (Tipsy) to promote free ekka tickets on their stations?
It played for a solid 1 minute as an intro to the actual song this morning. It’s the most unhinged thing I’ve heard on Hit.
“Goes one, to the two to the three to the four, B105’s got your free ekka tickets!”
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Seems like they’ve made poor decision after poor decision following Kyle and Jackie O leaving for KIIS. Don’t think they can recover at this point.
Isn’t it a bit of fun and something different? Thanks for listening to the B!
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Hey Ellie,
While we have you, the website doesn’t have schedules anymore.
Who replaced Brad?
Thanks!
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You’ll be hearing more of me 
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Oh, you are 9-3? Good on ya! Love it!
It’s only temporary. They probably see it as a good opportunity to give Jimmy and Nath some prime time experience as part of their plan to develop them into the next drive show while giving themselves some time to get breakfast right. Even if they go with Mike E and Emma, throwing them straight in without preparation would be a bad idea. If they went in now and didn’t fire they then start 2025 with a show that’s already failing.
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Who said they’re the new 2025 show?
Surprised they couldn’t even let them see the week out or have a farewell.
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If Mike E and Emma are kept in their current Mornings slot until the end of 2024 only to be announced as the new 2Day brekkie team, it’d be the flattest build up to any new brekkie show in history.
They should either have them on 2Day breakfast ASAP, or just shift them to a semi-decent time slot.
This dual 5hr breakfast and mornings talkfest cannot continue. Especially if nobody is rating.
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No one said that
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agreed! the people who should host brekky is right under their noses! if they’re delaying them till january, that’s odd and they should just give them the show now
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I presume they need to get Hughesy ready for MMM Melbourne breakfast post footy season in September
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Hughesy is a fantastic broadcaster, hopefully SCA will keep him and put him on somewhere else.