To be fair, they’ve been through a few iterations of the Melb breakfast show so understandable to recount a previous lineup.
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I think they got lucky with the bus. The bus (and the clothing they were wearing in the original photo of the bus) features in the new add for Fifi, Fev & Nick.
https://www.instagram.com/p/C6S7lfmPDlB/
I don’t think they had/have any intention to use the bus beyond the ad - they just thought they’d also use the image when K&J announced their bus. Given that the bus was only going to be in an ad for a few seconds, they kept the design simple.
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Good promo.
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I agree. Good promo by The Fox. Good angle - obviously being local as.
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WELCOME TO MELBOURNE’S BIGGEST PARTY! THE FOX’S NO. 1 FM BREAKFAST SHOW LAUNCHES NEW AD CAMPAIGN
Melbourne’s no. 1 FM Breakfast show, Fifi, Fev & Nick, is inviting listeners to join Melbourne’s biggest party in a new campaign that reinforces the trio’s strong connections with the hearts and minds of Melburnians.
The ‘Melbourne’s Biggest Party’ campaign brings to life the energy, fun and excitement of being a part of the show by listening to Fifi, Fev & Nick on The Fox.
Featuring a pimped up stretch limo, the trio rocking motorbikes and leathers and a party bus, with real listeners joining the party, the multi-million dollar campaign will run across TV, BVOD, cinema, socials, digital audio and out-of-home.
The commercial was filmed across multiple locations in Melbourne and aims to reinforce The Fox’s Fifi, Fev & Nick as the city’s no. 1 FM Breakfast show. The soundtrack to the campaign is the ARIA-nominated dance track People Happy by up-and-coming Aussie producers KLP and Stace Cadet.
This year, Fifi, Fev & Nick are taking the show to every corner of Melbourne with its popular ‘Brekky in the Burbs’, bringing the biggest stars to the suburbs – from Steven Sanchez live from Sunbury, Delta Goodrem in Pakenham, Amy Shark in Mornington, The Wiggles in Epping to Guy Sebastian in Ringwood - and giving away massive prizes to Melburnians.
SCA Head of Hit Metro Content and The Fox Content Director, Amanda Lee, said: “Fifi, Fev & Nick have such a strong heritage in Melbourne and a deep connection and love for their audience. ‘Brekky in the Burbs’ has been the perfect way to further connect with their audiences on the ground. The team is Melbourne through and through and we know our listeners love the energy and fun they bring to Breakfast and this campaign reinforces our strong position here.”
SCA Head of Consumer Marketing, Naomi Gorringe, said: “Fifi, Fev & Nick on The Fox is the antidote to the daily grind and seriousness of the world. For three hours every weekday morning, listeners can escape the mundane and their worries and jump into a place where it’s pure fun and frivolity.
“This campaign brings that energy to life with Melbourne’s biggest party and a soundtrack to match. It is a great way to celebrate Melbourne’s most listened to radio show.”
The campaign, which went to air last night, can be viewed here:
Credits
- Strategy and Creative development – SCA Marketing
- Production – The Producers
- Director - Mitch Kennedy
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A bit sad if they’re not going to use the bus for anything other than the ad.
Mind you - we are yet to hear if/when K&J will broadcast from the K&J bus in Melbourne anytime soon.
… For a station claiming to have Melbourne’s Biggest Party, the bus still IMO looks boring from the outside …
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Interesting that Hughesy has popped up on Triple M Melbourne’s Rush Hour (a two-week fill for Billy Brownless), at the same time rumours are rife that 2Day breakfast is set for a change…
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like a new team, or just a reconfiguration of the current team with someone else?
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Different team entirely, I’m hearing.
Surprisingly (to me at least), it’s not Mike E & Emma.
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I’m surprised it’s not Mike E & Emma taking over 2Day breakfast too - their commencement of a 9-11am show on 2Day in January to me felt like an eventual move for them to take over brekky
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So does Hughesy host from Melbourne?
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I think he does sometimes host from Melbourne - saw a TikTok from Fifi, Fev & Nick last year, where he was featured in the elevator, and he was asked “aren’t you supposed to be in Sydney?”
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Awkward if that’s coming from Hughesy’s SCA colleagues.
I wonder who could be the new 2DayFM breakfast team?
Surprising if they are not considering Mike E & Emma. Maybe they’re sticking with their Hot AC format and not returning to CHR/Top 40?
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Marty Sheargold mentions it. It’s easy to tell from the INstagram page which days Hughesy is in SYdney.
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Mix94.5 is now starting RnB Fridays at 8am. Any other stations doing this?
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That not much of a “mix” of music.
I was forced to listen to RnB Friday on Hit in Coffs Harbour once as I drove through the area. I needed counselling by the time I reached Taree. Why were the great people of Coffs being punished like this? What had they done wrong?
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At least the playlist is different each week and hasn’t been the same shit for 7 years.
Oh.
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The Awesome 80s on Triple M would have been my choice, though its the same stuff pretty much every Friday too these days.
CHY FM in Coffs is a good listen. And so is Triple B at Bellingen which has good coverage on 93.3 most of the way down to Port Macquarie.
And 2RE Taree in the afternoons is a great choice. 2BOB plays good music too at times and then you start to get into Great Lakes FM territory.
If not your cup of tea, streaming or CDs would be the go.
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Interesting article
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Lol. The “fast pass” bit is gold. Too obvious.
Let’s not forget The Fox’s current show (give or take a few announcers) came about shortly after 2DayFM “moved on” K&J. Matt & Jo had a similar exit.
I wonder what their results would’ve been if K&J were to be up against Matt & Jo - who would’ve had very similar heritage to K&J by now.
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