Fifi, Fev and Nick will broadcast live from Crown Melbourne this Friday morning (February 16), ahead of the first of three Taylor Swift concerts at the MCG later that night.
UPDATE 15/2
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Nice to see 2DayFM rebrand to 2TayFM as well.
Clever. And sounds better than SWIFT106.5.
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Personally not a fan of these gimmicky rebrands⌠Iâm still scarred by 4B-Hyundai
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Did they change the RDS?
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To be fair, wasnât 2DayFM one of the originals of doing this annually with 2GayFM as part of Mardi Gras?
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I think SCA have been reading this! 
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No they havenât.
Just checked, still 2DayFM
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âRebrandâ isnât on air from Monday.
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Hit Network doing âTay Tay All Dayâ, every song is Taylor Swift today.
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B105 in Brisbane isnât. Neither is 2Day FM in Sydney.
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So from what I gather, 2TayFM will literally be playing Taylor Swift (one of their core artists) tracks back-to-back during its local hours?
I suppose their strategy is to lure every Swiftie to tune (and hopefully stick) to 2DayFM.
Meanwhile, 2MMM is doing the complete opposite with their $50,000 No Repeat Workday.
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Not today it isnât. RnB Fridays is on.
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âBrekky in the Burbsâ 
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Isnt that a form of torture barred by the UN?
In all seriousness⌠Its good theyre trying to get listeners in who are younger.
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The challenge will be keeping them when they return to their regular formats.
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Not necessarily. With young people, comes parents. Perhaps they might not keep the youngsters, but they might keep the Mums and Dads.
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Continued throughout the weekend on Fox FM.
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(I somewhat doubt it), but has anybody listened to 2TayFM this morning/today? How far have they gone with the rebrand? And itâll be interesting to see once the proper workday gets underway (from 11am) just how good the jocks go staying so passionate about Taylor Swift.
Mind you, thatâs probably how/why 2DayFM got away with this⌠the fact their music shifts nowadays really only go from 11am-3pm, which isnât too painful for the jocks, surelyâŚ
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Jimmy & Nath are off this week as Nath got married over the weekend. The Pulse with Seany B & Emma G are filling in.
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