I am probably in the minority here, but I can’t see how dropping 80s music is a good move for 2DAY.
What’s the point of trying to sound more like 2 stations that are already ahead of you in the ratings?
I think the Sydney (and Melbourne) AC/Hot AC market is too crowded with 3 stations competing for what appears to be a shrinking audience.
I agree copying Nova / KIIS is not going to help 2day in the ratings it may actually push their share down.
Maybe their new strategy is to take on Nova with a new breakfast show Marty??? and exploit the weakness of Marty leaving Nova drive.
But of course, the regional Hit stations probably have to skew a bit older/broader than 2DayFM because many of these regional markets have fewer listening choices than Sydney does.
Is it the right move to drop the 80s music from 2DayFM? I’m not sure, although I would be willing to predict that most Sydneysiders who want 30-40 year old tracks as part of their regular music radio diet are likely to pick Smooth & WSFM before 2DayFM!
Probably.
Yeah, this pretty much goes without saying.
With all due respect to Marty Sheargold, I’m highly skeptical that he’s likely to be SCA’s saviour at breakfast.
The most recent ratings I’ve seen tend to suggest that while Nova has probably dipped a little since Marty’s departure, the Hit Network is yet to pick up many (if any) listeners.
I agree.
I was at a trivia night last night and in the music round there were 20 year olds singing along to Mamma Mia and nearly every 80s song played.
I also don’t see the point of playing the same music as KIIS and Nova. Three Hot AC stations is too much. Chicago has one or two at a stretch. The FM stations that rate in most large US cities are AC, Soft AC, Classic Hits and Rock/Classic Rock. Often there are multiple AC stations but with variations like soft, urban, or older skewing.
2day need to do something different.
They can just do a copy of SWR’s music. Might overlap too much with Triple M but it would be great as I think SWRs normal mix will satisfy wider spectrum of listeners.
Brilliant move if 2Day have dropped 80’s.
I had a listen to 2Day yesterday for quite a bit and didn’t hear any 80’s tracks.
In fact, the music on 2Day has improved 100%. It’s sounding less “random variety” focussed and more hit music focussed.
With more new songs played and the old school hits aren’t too “old & daggy” like before.
I’d even go as far to say this is what music should’ve been played when their “Hits & Old School” format first launched.
Very listenable. Very 2Day. And sounding much younger than before.
As mentioned above they’re obviously gearing up for a hotter sounding breakfast show where 80’s music wouldn’t fit.
Any word if other Hit metros have dropped the 80’s? I sure hope so.
Looking at Lava, they have.
In fact, yesterday, all the metro Hit stations shared the same log, and yes, that includes Hit 92.9 in Perth. Also, on weekdays, Hit 92.9 now shares the same log with that of Fox & B105, whilst 2Day & SAFM share the same log.
Funny you say that as I had a listen too and I really enjoyed it. As was mentioned above they were sharing the same log as the Fox yesterday but that’s ok.
I’ll be interested in having a listen throughout the week to see if it still sounds as fresh. My only slight issue is how much they repeated the new songs but you get that wherever you listen.
Getting rid of the 80s music is a huge plus for them. Playing 90s to Now and playing different songs to what are already flogged to death on every radio station is a key to there success. The whole thing sounded very fresh yesterday.
Getting rid of the 80’s is probably a good thing. 90-Now is still a broad spectrum of music to pick from. That’s still 30 years. I think people forget how far ago the 80’s actually are now. It’s that thing where you say the 80’s and think that was only 20 years ago but it’s actually 30+ years ago.
It appears Nic Kelly is back at 2Day FM again.
2Day FM really need to announce their breakfast show soon. It’s a missed opportunity not advertising it during Carrie and Tommy/ Hughesy and Ed. They’re going on holidays soon so people might switch off 2Day then.
Apparently, the announcement will happen this week
I’d have thought Hughesy is very Melbourne for a Sydney breakfast show.
News.com.au says Hughesy will be moving to Sydney.
Also helped by the fact that Hughesy We Have a Problem is filmed in Sydney.
Surprised he is willing to move, Is Ed going to as well? I mean I wouldn’t want to do that based on 2day history.
They won’t last 4 months let alone a full year!
Do we really expect to see Erin Molan leaving a stable position at Nine for 2DayFM breakfast?
Also not sure why they’re giving Ed Kavalee another go. He didn’t exactly win the market on 2DayFM Breakfast in 2018/19, so can’t see Ed doing any better next year.
While this won’t happen anytime soon I’m still of the general opinion that if SCA wants to win back radio listeners in the Sydney market, they need to consider doing an entire station relaunch - including the introduction of a new name which is in no way associated with 2DayFM or the Hit Network. Sure, their breakfast ratings have been struggling for a while now but it’s not as if the rest of 2DayFM has been performing that great recently either.
Erin Molan can work at both radio and TV at the same time, Rebecca Morse hosted breakfast on SAFM and presented 10 News First Adelaide at 5pm, before she was made redundant by 10 in August this year.