Looks like it was wrong. Hit FM WA (regional) has updated their socials to the new logo, it looks like any change to 92.9 will be kept separate.
Possibly to allow easier sharing of content/promotions between the stations. The Mt Gambier stations are a bit on their own compared to the rest of the network with no other SA stations. For example, Sean Craig Murphy was doing a daytime shift in Adelaide and Mt Gambier on Triple M.
With Irene Hulme as the rolled it out first in Adelaide before being promoted to extend the rollout. Itâs telling that her influence on the branding and music is being removed since sheâs left.
I agree, apart from NXFM and Sea FM on the Gold Coast and Central Coast thereâs no heritage in any of the previous names. Much less brand loyalty for stations that popped in the late 90âs/early 2000s and have always been run cheap with no competition.
One of their best campaigns too, at the height of their success.
Itâs still the hit network.
Probably, but with the rest of the team based in Adelaide heâd be in a single person booth like when Ed Kavalee did Brisbane breakfast. Em and Harley on the other hand did the full show in Melbourne with only skeleton staff in Sydney to answer the phones and nurse Maestro.
Itâs owned by North West Radio Pty Ltd - which is owned by SCA. Itâs the licencee of the Karratha, Hedland/Broome and remote WA stations.
Mix was the original âTodayâ network station, with 92.9 more aligned with Triple M, although not sharing content or format. The move to the Today network was gradual, but it took until the âswirlâ logo in 2003 for it to fully switch.
Unlikely. The younger market donât listen to radio much, and those that do will continue to be adequately served by the hit network.
Now we know why Danny Lakey finished abruptly last week. His show doesnât start on Triple M for a few weeks.
Being a joint venture, changes to branding probably have to go past board of Canberra FM which would included representatives of both networks - so SCA wouldnât have wanted to take it to the board before the brand launched so as to not tip off ARN. All other branding changes have been delayed in the past too, though last time it was disguised as being part of a slow rollout. Iâd expect the change will come in coming weeks. Any brief change today was likely a mistake when changing the branding on about 100 pages.
It seems to have been a pretty quick rebrand process - so probably wouldnât have been in the works when WA rebranded. New app probably no big deal as itâs pretty easy to change the logo - a good way to ensure the new app is ready for the rebrand. Little Fox is odd given the short time surely they knew.
That could be a good change with 92.9 and 94.5. SCA seem pretty determined to get Triple M rolled out and this could be a good compromise to avoid killing Mix. Hit WA has already rebranded, so no changes to be expected there now.
Iâm expecting an announcement re Perth in the next week or two. Whatever it is will probably be significant enough that theyâll want to announce it separately to avoid it getting lost in the other changes.
