Let’s give Em credit. There have been 12 hosts of the 2DayFM breakfast show since Kyle and Jackie O left in 2013. None have lasted longer than 11 months.
Except for Em.
It’s a record I suspect could stand for another decade.
Em’s honesty in saying she thought she would take Sydney by storm was refreshing. She’ll be back.
No doubt a fair bit of work there, but all of the new shows have fairly limited runs of filming over a concentrated period rather than his schedule for Fanily Fued producing what, 50 weeks of 6 days a week of new shows? He seems to enjoy being busy, especially with his race racing commitments etc so I’ve no doubt he’ll continue his 2day fm breakfast gig also.
They’ve really messed up the schedule imo. Taking their key talent out of their night shifts, for what? They could’ve easily slotted Tanya in for Em (even though Ash has filled in before) and had someone do weekend breakfast. Either that or if Ash had to go to breakfast, then Hit Nights with Keegs would’ve been better imo.
They’ve been playing a lot of 80s hits since the format changed. Even Nova is getting into them. They’ve had Michael Jackson, Madonna and even Paula Abdul this week.
You can tell me all you want it’s “More Music, More Variety” but I don’t think they know what they are. It completely changes format at 3pm and then even more so at 6:30pm.
And don’t even get me started on RnB Friday’s. So out of place.
In human terms I think we can say that 2DayFM is transitioning. To what they are hoping to become I am not sure. They play Sydney’s most awkward mix of hits, classics and RnB. And you never know who’ll be hosting breakfast next.
2Day should try something like BBC Radio 1, have someone like Keegs do a music / celebrity interview breakfast show. Would be cheaper and playing more music would probably be effective.
Remember Hit107 in Adelaide has aligned its format to 2Day FM’s as well in terms of music and is using the same jingles and imaging.
I’m an online listener to 2Day FM and really enjoy the current daytime playlist because its different. In the evenings though the music sounds like any other CHR so I wouldn’t bother.