Interesting development. And not the first time they’ve had a show done from the States (Mark Steyn used to do his show from his home in New Hampshire). Anyway I’m sure this new show will be nice and balanced 
and this “People’s Channel” nonsense is a bit North Korea. Makes me gag.
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It will go out at 7pm US Eastern, midnight UK time, apparently 7 nights a week for some reason.
Kind of remarkable that GB News sees any potential in trying to crack into the US market. Conservative media seems from an outsider’s perspective like a totally saturated market.
You have:
Fox News
Fox Business
Newsmax
Newsmax2
OANN
Right Side Broadcasting Network
Probably another network I can’t remember
Plus local Sinclair affiliates, right-wing talk radio, a plethora of podcasts like Megyn Kelly, Youtube and Twitch streamers.