Oh Christ… where do I start?
GB News CEO Angelos Frangopoulos: ‘The figures prove that the gutless politically motivated campaigns against GB News have failed’
This sounds like something a Scientologist would say. Don’t just take your successes with grace, but knock everyone else at the same time. Very very unbecoming. Also you can’t whine about campaigns against your channel being ‘politically motivated’ when said channel (a so-called ‘news channel’, I might add!) is basically one big long advert for Reform UK!
Official BARB ratings for August reveal how the People’s Channel massively increased its gap over the BBC News Channel - while Sky News is now a distant third.
WTF is this ‘People’s Channel’ bullshit? Sounds like North Korea.
In August they show how, between 6am and 2am, GB News saw average views rise by 6 per cent from 80.15k to 85.09k (1.53 per cent share).
In contrast, the BBC News Channel saw average views plummet by 13 per cent from 79.33k to 68.88k (1.23 per cent share).
Sky News’ average views also sank, dropping by 0.5% from 67.39k to 67.08k in August (1.2 per cent share).
Okay so these are average views from across the day. Some important caveats:
From 6-9am, 1-2pm, 6-6.30 and 10-11pm, the BBC News channel simulcasts news shows from BBC1 and 2, often with sign language. So during those times, GB News does do best out of the three dedicated news channels, but there are many more watching the same output on BBC1 or 2. So it’s not necessarily a fair comparison.
And Sky News’ average views didn’t ‘sink’ - they fell by a negligible number during a month where we had multiple heatwaves. This also explains why BBC News’ ratings fell somewhat during August. I don’t know why GB’s figures rose but I suspect Nigel Farage’s rabble-rousing about the migrant hotel protests had a lot to do with it. Again it’s down to average views - I believe Farage’s show does pretty well but most of the other shows have middling-to-poor ratings. In radio, this is sometimes referred to as the ‘penis-on-the-page’ effect.
Of course it doesn’t help that Sky News and the BBC News channel are both so fucking dull. If they were more engaging I daresay ratings would be higher and we wouldn’t be having this discussion. Ugly graphics, crap presenters, boring content… they almost deserve to be beaten by GB. As these figures clearly show, not that many people watch news channels full stop, which I think explains a lot. GB’s audience is fairly small but very dedicated, which I think skews these average figures we’re discussing today. Be interesting to see how a similar left-wing channel would do…
