@JohnsonTV The full article is gone. Was going to have a read of that. A 404 error is all that’s showing on the page, and this preview post is all that remains of that headline. Thank you.
Here is the summary of the deleted SMH article from Mediaweek.
Voters have backed a public call for a total ban on gambling advertising, with 51 per cent in favour of the reform, as federal cabinet delays a decision on tougher rules out of concern at a backlash from sporting codes, media companies and gaming sites.
Labor is considering a partial ban that would cut the number of TV ads and stop them from being aired during programs for children, in a move that could disappoint campaigners who have warned of the social and economic damage from gambling.
But an exclusive survey shows Australians strongly prefer a total ban to the major alternatives, with only 32 per cent in favour of limiting the ads to two every hour – the leading option within the government.
The findings in the Resolve Political Monitor, conducted for this masthead, show that 50 per cent of Labor voters want a total ban and 46 per cent of Coalition voters say the same.
Federal cabinet met on Monday but could not overcome final stumbling blocks to deciding the policy, given strong opinions among media companies about the way a total ban would cut revenue and make it harder for them to cover news.
Sporting codes including the NRL and the AFL have also told the government a total ban would restrict the funds they receive from their media deals.
The AFL and NRL have launched a last-ditch attempt to protect their business models from a far-reaching federal plan to ban gambling advertising across all digital platforms, fearing the changes will slash revenue from their websites and apps and hurt community sport.
Australian rugby league chief Peter V’landys and AFL boss Andrew Dillon are using their sway with political leaders to block a blanket digital advertising ban before it is decided by federal cabinet, as the $23 billion wagering industry prepares for a surge around the football finals.
“Unfortunately, these people want to run everybody’s lives and force their will upon the majority of people who will never have a gambling problem and who enjoy a flutter – especially considering that less than 1 per cent of Australians will ever have an issue with problem gambling,” said V’landys
V’Landys is just such an airhead. He needs to suck it.
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Unfortunately there’ll still be League gambling sponsors on ad boards at their games.
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ABC Investigations understands Communications Minister Michelle Rowland wants to strengthen existing gambling advertising restrictions on what the government calls “children’s programming” when the government releases its policy in the coming weeks.
However, analysis of OzTAM ratings data conducted by ABC Investigations shows that children aged between 10 and 17 watch TV in far greater numbers during evening prime time, compared to the morning and afternoon time slots commonly associated with children’s programming.
OzTAM figures for Mondays from the beginning of the year until October 9 show that the average audience of children aged between 10 and 17 watching free to air television between 7pm and 9pm is over four times higher than it is from 4pm and 5pm.
If sporting events and awards nights are removed, 12 of the 16 highest rating programs for children aged between 10 and 17 are broadcast during the 7pm to 9pm time slot.
Eight of those programs, including Survivor, Gladiators and The Block are rated PG, meaning they are not recommended for children under 15 without parental guidance.
The other four programs, including Married at First Sight and Gogglebox, are rated M and are not recommended for children under 15.
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Which begs the question, why are they so afraid of the gambling lobby and those big companies? Screw them and just ban them for goodness sake. I for one have had enough of all the rubbish sportsbet ads and TAB ones I see online daily, and I’m no punter.
As for the excuse about FTA TV, well they can fend for themselves. I want to see them banned and there’s nothing to lose in banning them, but everything to lose if they kowtow to the gambling industry.
They don’t want to upset the media companies (and to a lesser extent the professional sports who benefit greatly from this sponsorship) - while the gambling lobby are powerful, I don’t think that the Government is that concerned about impacting them.
While removing the ability to advertise is the right move - the industry is singlehandedly holding up the financial performance of commercial media and professional sport in this country and the day the Government bans the advertising is the day the congaline of lobbyists descend on Canberra advocating for mass handouts to keep both industries afloat.
Yet another instance where the Albanese Government is willing to talk a big game, but fail to take any real action
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