New gambling ad rules introduced
Gambling advertisements will be banned during the broadcast of live sports between 5.00 am and 8.30 pm on commercial free-to-air TV, radio and pay TV.
These new rules are contained in industry codes which have been registered by the Australian Communications and Media Authority.
‘The new restrictions on gambling advertising supplement existing rules about gambling advertising during live sport and significantly enhance community safeguards during times when children are part of the audience,’ said ACMA Chair, Nerida O’Loughlin.
‘The new rules will also ensure that broadcasters make clear to audiences, including parents, when gambling advertising is prohibited in live sport programming,’ Ms O’Loughlin said.
The successful registration of these codes avoids the need for the ACMA to introduce regulatory standards on these matters.
The new rules will come into effect on 30 March 2018. The ACMA will closely monitor their operation and after 12 months will consider whether to conduct a formal review of their effectiveness.
Similar gambling advertising rules are currently proposed for online content service providers. The ACMA will consult with stakeholders about the draft online rules once the required new legislation is passed by Parliament.