Attached to the invitation to Friday’s briefing was a 12-page NDA, a legally binding document to keep information confidential.
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Oh no!
How many gambling ads are being played on radio: monitoring figures revealed
Analysis prepared for radio info by monitoring company Aircheck , shows that gambling ads on radio are a very small part of commercial radio’s ad inventory.
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Have they listened to MMM, SEN, Sky, etc.?
Case in point, Sportsbet have the drive show sponsorship for MMM Rush Hour nationally this week
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UPDATE
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Government minister Bill Shorten says the “wicked situation” of media reliance on gambling advertising makes a total ban not possible.
He says that some FTA media companies are reliant on gambling advertising to stay viable after loss of revenue to other platforms.
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I have to agree with the criticism here. What’s going on with this government? All they seem interested in is having an each way bet on issues as important as this. It’s as if their hands are forced by the gambling companies instead of you know, the government doing the job they’re supposed to do in governing for all rather than for the big corps.
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It is worth noting the report by the Australia Institute that a 1 per cent levy on $17.2 billion gambling company revenues could easily offset the $239 million in gambling advertising on free-to-air TV, metropolitan radio, and online.
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Broadcast commercial TV networks should learn to wean themselves off gambling revenue like they did with cigarette revenue. What other free kicks do they think they are entitled to? They don’t invest in children’s and very little in the way of drama programming anymore unless it is paid for with Govt grants/tax offsets and overseas sales. Not to mention they were very late in transforming their business models to incorporate streaming and only now catching up, maybe a bit too late? The days of being content middlemen between content suppliers and end viewers is rapidly coming to an end, I give it 7 to 10 years at most unless the transmitters crap out before then and are seen as too uneconomic to replace.
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10 Play breaches gambling advertising rules
The Australian Communications and Media Authority (ACMA) has found streaming service 10 Play, provided by Network Ten Pty Ltd, breached gambling advertising rules by presenting gambling advertisements outside allowed times during two live-streamed sports events.
The ACMA investigated 10 Play following complaints from a viewer relating to live streams on 14 October 2023 of the A-League Women’s Central Coast Mariners v Newcastle Jets match and a Socceroos friendly match against England.
Gambling advertisements must not be shown by online content providers during live sport events between 5am and 8.30pm, including in the five minutes before and after the event. The international match was shown early in the morning of 14 October, while the Women’s A-League match was live streamed that afternoon, when restrictions applied.
Authority Member Carolyn Lidgerwood said Network Ten must do better to ensure its gambling advertising placements comply with legal requirements.
“These rules are in place to minimise potential harm caused by gambling promotional content,” Ms Lidgerwood said.
“Streaming services are expected to have systems in place to provide their ads in line with the law.”
The ACMA has issued Network Ten with a formal warning as a result of the contraventions.
“This is the first time Ten has breached the rules around gambling advertising in live sports and it has co-operated with us throughout our investigation.”
Ten advised the breach was due to an error in a manual coding process and it has now upgraded its processes to provide more automation around the scheduling of gambling ads.
The ACMA may undertake further enforcement action if Ten again breaches the gambling ad rules for online content providers.
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My advice for the government is to get on with it and implement a total ban. Forget the big corporations and their ‘survival’ (hint: they’ll cope absolutely fine without these precious gambling ads), think about the side effects to the general population, not to mention the fact that the ads are all bloody annoying and you can’t even skip a lot of it on YT and stuff.
Labor are afraid of what the commercial networks will do if they go ahead with a full ban before the next election. They just need to grow a pair. Force Meta to cough up that bargaining code money as a gesture to the networks.
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