Fox Cricket

[JohnsonTV]

The superimposed sight screen ads are part of a trial by MKTG, as part of its contract extension with CA.

Cricket

Sports marketing agency MKTG has extended its in-stadia media partnership with Cricket Australia (CA), expanding a collaboration that now spans 24 years. MKTG will take on virtual advertising rights for the UK and South African markets, while partnering with CA to develop the in-venue media program for women’s international cricket. The agency will also deliver a range of innovations across the 2025/26 summer, including for both International matches and the BBL. The expanded remit will see …