Sports marketing agency MKTG has extended its in-stadia media partnership with Cricket Australia (CA), expanding a collaboration that now spans 24 years.
MKTG will take on virtual advertising rights for the UK and South African markets, while partnering with CA to develop the in-venue media program for women’s international cricket.
The agency will also deliver a range of innovations across the 2025/26 summer, including for both International matches and the BBL.
The expanded remit will see MKTG deliver a record 123 days of cricket across 21 venues nationally, between August 2025 and March 2026.
MKTG will continue to manage CA’s stadium media program, integrating brand partners in-stadium and via broadcast.
New innovations for the season include virtual sightscreens, to be trialled at select matches in partnership with Broadcast Virtual, offering increased creative flexibility for commercial partners.
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