I don’t think Disrupt would have worked even if DAB was fully mainstream, so while it’s not really debatable that Australian DAB+ isn’t as successful as that of the UK, their content wasn’t appealing to the market that was there.
The ratings would indicate there’s about a million listeners to DAB stations nationally each month - something like 5,000 of those chose to listen to Disrupt. That’s not a platform issue, that’s a content issue.
i often wondered who they were targeting.
Successful businesspeople don’t sit and listen to the radio all day - they are working and often in meetings. that’s why they are successful. my father-in-law is very successful in software (private jet successful). He will skim the Financial Review over breakfast and that sets him up.
those who need cutting edge stock market news would have a bloomberg terminal, and the stock market has little to no interest to other people.
if they are going into the “business traveler” direction, they are targeting an even smaller amount of people with things like hotel reviews and such. I travel semi-frequently for work and whilst i have a choice of hotels i stay at it comes from a limited list and I’m more concerned about location than the amenities such as a pool - even food isn’t much of an incentive to switch as i stay in CBD areas with plenty of options. It’s my companies corporate travel department that makes the deals with the hotels and given i work for a global firm we often have deals with global chains.
targeting me with corporate hotel news has no effect. I can’t change the hotels on the list. sure, you can run adverts for things like suitcases but it’s not enough to sustain a radio station, especially one like disrupt where i suspect wages for people like Geldoff were not cheap.
I suspect a disrupt would have been better as a podcast for about 30 mins a day that people can put on in the car during the commute
It seems like Triple M 2000s have been playing a back-up tape all day. There’s been no ads, news updates or sweepers, and they’re playing a small selection of (rather obscure) 2000s songs. Simple Creed by Live is getting a run now, which I heard this morning.
Might take a log later because it’s an interesting mix of songs.
Took a look via Lava - which I’m assuming is taking Sydney’s data, as it doesn’t match with what’s on the stream in Melbourne… it appears different markets are rotating in a different order
Generally song selection is as follows:
Radiohead - Everything In Its Right Place
Birds Of Tokyo - Wild At Heart
Santana / Steven Tyler - Just Feel Better
The Strokes - Reptilia
The Killers - Bones
Limp Bizkit - Take A Look Around
OneRepublic - Stop And Stare
Cold War Kids - First
Orianthi - According To You
3 Doors Down - When I’m Gone
Stone Sour - Wicked Game (acoustic) (live)
Lana Del Rey - West Coast
Fall Out Boy - Sugar, We’re Goin’ Down
Pearl Jam - I Am Mine
Muse - Knights Of Cydonia
Michelle Branch - Are You Happy Now?
Bloc Party - Banquet
Silverchair - Across The Night
Green Day - 21 Guns
Live - Simple Creed
The White Stripes - The Hardest Button To Button
Jamie T - Zombie
Pearl Jam - Just Breathe
Appears to have broken around midnight.
Elf Radio is back for another few months…unlike Christmas Hope.
From memory, Elf radio was absent last year?
Christmas Hope usually starts sometime in November on DAB+. The internet stream is year-round.
I knew it was year round, but i didn’t realise it was only online?
The DAB+ spectrum it occupies in Sydney is from the extra kilobits scraped together by lowering the error correction rate on everyone’s services. These kilobits are used for a few different community radio pop up services throughout the year.
Niche Radio in Melbourne is now renamed to Rete Italia. I assume that’s just renaming it to reflect what the programming has been for a while, Niche Radio 2 is still on air unchanged.