Speaking of models, the 30 seconds from 1:30-2:00 of the ABC (US) pilot of Deal Or No Deal - when the models take the briefcases over to the contestants with a choreographed shoulder shimmy on the way and a head wobble from the host - is some of the most bizarre television I’ve seen.
I’m surprised none of the models accidentally clocked any of the contestants in the head when they went to put the briefcases in front of them. No wonder this pilot didn’t get picked up.
What sort of numbers will Ten want for them to be happy? Any predictions? The pie at 6pm is already quite small with news rarely hitting 1 million metro these days
Also curious what the top prize will be in this dead era of FTA - eg. the old Deal probably averaged giving away between 10-20k a night, is that sustainable nowadays?
I reckon 250k is being optimistic! It might start of ok but i am guessing it will settle to closer to 200k. That might be a year on year increase for that slot but it comes at a huge cost compared to just running an extra 30 minutes of Ten News. Licensing fees for the franchise would not be cheap.
The News ratings for the 6pm portion is terrible, rarely making the top 20. I can see Deal doing “okay” numbers when it starts. But will decline fairly quick.
Most channels air their “big winnings” of game shows on Mondays and Tuesdays to get viewers in, and those average wins (or “weaker eps”) on Wednesdays and Thursdays, and repeats on Fridays.
Deal should do a mixture for the first few months to get viewers tuning in for the whole week, at months at a time. EG - Bigger wins towards the end of the week from time to time, or air the random celebrity special (if there’s any) on Thursday and Fridays. Milk the show at every angle. And no repeats on Fridays for at least 3-4 months.
Didn’t FF used to average 600k (some eps 700k and some 500k) metro, yes I realise FTA was higher though, although news wasn’t much more than 1m.
Simpsons was struggling for 600k in 2010.
So I think 10 would be hoping for not that obviously but around yep say 250k maybe 300-350k metro, matching that ~500-600k 6pm Channel 10 gap over the past decade or so (sometimes news is around 800k or 700k like recent weeks too). I think with good marketing and tinkering, 10 have a shot to make something happen. Not a timeslot win, but bring back some competition and maybe take some viewers away, especially not interested in 60min of news or your non-die hard nightly news watchers seeking alternatives, like the old Channel 10 6pm folk, especially 10’s bread and butter key demos, that’s who advertisers will look for, a gap in that market in that slot.