They were desperate and DWTS is a known brand that could deliver them the die-hard viewers that watched Seven. Yes they may be older but it could be a calculated move to diversify the Ten audience.
The bulk of the cast would be relevant or recognisable to 16-39, 18-49s or 25-54s (Cassandra, Jimmy, Constance, Olympia, Miguel, Michelle, Courtney, Jett, Samuel)
I agree with what everyone else has said about the promo. However, I don’t see anything about it which makes the show feel ‘fresh’ - well not to the extent Grant Denyer promised in the press release announcing DWTS’ return:
“This series will be much bigger, more glamourous and dazzling than ever."
So far conceptually, it feels like the same show which previously aired on Seven
Do you really know anything about the format of the show yet? Hard to say that’s the case if we haven’t really been told anything about that, other than the hosts and now the celebrities.
Even right down to one of the main presenters, if we’re being honest.
Grant Denyer was long associated with the Seven Network even though he’s been (back) at Ten for almost half a decade now. From what I recall, Grant also won or came very close to winning one of the earlier Channel Seven seasons of Dancing With The Stars.
The show hasn’t been on the air for several years. Look at it as bread. The product is the same but a fresh loaf is on a new shelf in a different shop.
Maybe even a new musical director? When the show was in Melbourne, Chong Lim was musical director. Will he join the show in Sydney or will someone like John Foreman replace him?