Cyclone Alfred - Coverage

Sarah braving the waves at Snapper Rocks.










































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Emma Rebellato doing a good job from Brisbane where News Breakfast was live on the main channel.

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In NSW, ABC North Coast, ABC Mid North Coast and ABC Coffs Coast are recieving a local mornings program with Eddie Williams (ABC South East NSW Breakfast presenter), rather than the 10am statewide hour from Newcastle.

Then after The World Today, they will be taking the Brisbane coverage until the next day.

Promo using last night’s bulletin

The Morning Show


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News B Starting at 5 am tomorrow.

News B

ABC News channel went to news at 9:30 - still being shown on ABC 2 in Brisbane

Today continuing past 10 am

Today finished at 10:30 am

The Mix FM show on the Sunshine Coast did what all brainless FM breakfast shows would do. They posed with smiles, laughs and thumbs up in front of a satellite image of Alfred. Destructive winds. Property damage, injuries, flooding and maybe deaths will be associated with this cyclone. There is something desperately wrong with FM radio in this country.

P.S The image is from Radio Today, I sent them an email and they immediately took it down.

Think a round of thanks needs to go to @TV.Cynic, who despite being in the danger zone, is still working around the clock to post schedule updates and caps of coverage, not to mention all the other stuff they usually do (ratings, etc)

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Until the power goes out :cloud_with_rain:

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Don’t worry, the ABC will broadcast the ratings :wink:

I would say maybe take the power outage as an opportunity to give yourself a well earnt break, but I don’t think being in the path of a cyclone is exactly a relaxing place :laughing:

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Why wouldn’t they use a northern presenter?

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If I was 10, i’d have pivoted the strategy on doing rolling coverage this afternoon after it was known that the cyclone had slowed and wouldn’t be making landfall until later than originally thought.

Commit to doing a few hours of coverage tomorrow morning, regular updates & press conferences throughout the day, replacing the daytime bulletins and have an extended evening bulletin tomorrow night (scrap the DOND repeat) and again do live late news.

That and be prepared for additional coverage on Saturday with regular updates as things continue to unfold.

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Mentioned in coverage this morning the large number of radios that stores have sold in SEQ this week.

Or perhaps move directly into rolling primetime coverage on Friday after The Project, when the cyclone is likely to hit.

Arguably it’s more important to cover the lead-up and post recovery, not just when the cyclone is actually hitting - which can be challenging and problematic in itself.

Point remains however that I think they should have pivoted their initial plan for today to direct it where it could be better used elsewhere.

Nine local bulletin coverage commences at 12 noon


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Media conference

Narelda telling people in Qld just then “We’ll have rolling coverage from 1:00pm” when it actually starts at 12pm AEST, they should be be more aware of these things when going out nationally.

Also saying that coverage will continue right through to your local bulletins at 5, which is not quite what their press release yesterday says - or the guides suggest.

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Nine staying with the media conference. Seven cut away just as the bureau rep come on while 10 showed all that before returning to regular programs.

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At least Nine knows what’s going on. They know that this is a serious emergency and so they should be proud of themselves for continuing to broadcast the media conference.

Stay with Nine News to stay safe during this major weather event.

That aged very well. :sunglasses: :+1:

#StaySafe :heart: :two_hearts:

Seven News coverage


Nine finished their coverage at 12 and its on to MAFS.

On 10

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