Given that less than 3% of households had colour TV sets in time for “C” Day I imagine the test pattern did not rate too highly
Although apparently even on a normal day the test pattern was said to rate even around 1 to 2 per cent of households. Maybe they liked the music? (Remember this was “FM” sound when everyone had only AM radios) Maybe they ticked the wrong boxes in their ratings diaries?
yes DDQ (aka 10/4/5a), NEN (9/8 Television) and NRTV at least used to screen these at around 9am in the morning after GMA in the 1980s. I daresay other regionals may have screened these too. They were usually on a Tuesday or Thursday monring
And can you imagine ABC nowadays having the bucks to put in daily adverts in the magazine?!? And this would have been national, too. Must have cost them (or, actually, us!) a fortune.
I think I saw a Doctor Who ad for the recent season premiere and thought it’d been a while since I saw an ABC advertisement in commercial media.
Also of note a very Liberal news reading duo om 10, with Sarah Henderson and Alister Patterson who both went on to federal and state politics respectively as Liberal members based around Geelong.
Thinking back you’re right about conversion, I know in our family we probably waited unil about 1977 to get a colour set.
I think most people wanted to wait and see what all the fuss was about before spending a lot of money on a TV.
I believe the cheapest sets for the living room were around $1,000 which was very expensive in the olden days. Bearing in mind a TV set for the lounge was quite an elaborate affair usually in a wood panelled cabinet. It was essentially a key piece of furniture not just a panel on the wall.
My grandparents got a colour Rank Arena in 1976, I found the receipt when cleaning up my Dad’s place, wish I’d kept it. I’m thinking a shade under $700?
Needless to say, we inherited the black and white National telly which was still going strong until it literally caught fire one day around 1986. We replaced that with a Panasonic 33cm black and white portable, by then grandparents had passed on and we had the rank arena in the “good room”, always loved when I convinced mum to watch Play School, Humphrey or Shirl’s Neighborhood and see the vibrant colours.
We also inherited a big HMV push button which also had UHF so we could watch sbs again after they’d turned off Channel 0. The TV repairman was our nosy regular tradie with that thing but it say us through into the early 1990s.