This Week’s TV: 18-24 April 1998 (MTV)
from the NZ Listener
Saturday 18 April 1998
6.00am Kickstart
9.00 MTV Mix
Noon MTV Sports
12.30 Ultrasound: Inside Madonna
1.00 Non-Stop Hits
2.00 Wrekognize (Rpt)
A repeat screening of last Monday’s programme
3.00 No Flipping
4.00 Squeeze (Rpt)
A repeat screening of last Wednesday’s programme
5.00 Oddville
5.30 MTV News Weekend Edition
6.00 Dancefloor Chart
7.00 Partyzone
9.00 So 90s
10.00 Up for It
11.00 Amour
12.00am Loveline
12.30 The Real World (Rpt)
1.00 Club Mix
3.00 Partyzone
5.00 Night Videos (Continues to 7am)
Sunday 19 April 1998
7.00am Kickstart
9.00 So 90s
9.30 Snowball
10.00 European Top 20
Noon Now That’s What I Call Up for It
1.00 Select MTV
3.00 Spice Girls and Boyzone in Concert
4.00 Hitlist UK
5.00 MTV News Weekend Edition
5.30 Collexion: Robbie Williams
6.00 The Lick
7.00 Mai Time (Rpt)
A repeat screening of Saturday’s programme from TV2
8.00 Dance Anthems
9.00 MTV Life: Björk
9.30 Live at the Ten Spot: Jane’s Addiction
10.00 Havoc (Rpt)
A repeat screening of last Thursday’s programme
11.00 Beavis and Butt-Head
11.30 Austin Stories
12.00am Music Mix
3.00 Chill Out Zone
5.00 Night Videos (Continues to 7am)
Monday 20 April 1998
7.00am Kickstart
9.00 The Grind
10.00 Hitlist UK
Noon MTV News Weekend Edition
12.30 Snowball
1.00 Select MTV
3.00 Stylissmo
3.30 Ultrasound: Inside Madonna
4.00 Extra Hot Hits
5.00 Video Hits
7.00 MTV News Weekend Edition
7.30 Live ‘n’ Direct: Jon Bon Jovi
8.00 Now That’s What I Call Up for It
9.00 Wrekognize
10.00 The Lick
11.00 Ultrasound: Back in the Day
12.00am Wu Tang Clan Rockumentary
12.30 Unplugged: Blackstreet
1.00 Amourathon
4.00 Night Videos (Continues to 6am)
Tuesday 21 April 1998
6.00am Kickstart
7.30 One Globe One Skate
8.00 Kickstart
9.00 MTV Mix
Noon Non-Stop Hits
2.00 US Top 10
3.00 No Flipping
4.00 Select MTV
6.00 Oasis: Mad for It
6.30 The Real World
7.00 Hitlist UK
8.00 MTV Hot
9.00 Toast
10.00 Up for It
11.00 Superock
1.00am Night Videos (Continues to 6am)
Wednesday 22 April 1998
6.00am Kickstart
7.30 One Globe One Skate
8.00 Kickstart
9.00 MTV Mix
Noon Non-Stop Hits
2.00 Hitlist UK
3.00 No Flipping
4.00 Select MTV
6.00 Stylissmo
6.30 Collexion: En Vogue
7.00 US Top 10
8.00 MTV Hot
9.00 Squeeze
10.00 Up for It
11.00 Alternative Nation
1.00am Night Videos (Continues to 6am)
Thursday 23 April 1998
6.00am Kickstart
7.30 One Globe One Skate
8.00 Kickstart
9.00 MTV Mix
Noon Non-Stop Hits
2.00 European Top 20
3.00 No Flipping
4.00 Select MTV
6.00 MTV Live: Björk
6.30 So 90s
7.00 Video Hits
8.00 MTV Hot
9.00 Havoc
10.00 Up for It
11.00 Yo
12.00am Beavis and Butt-Head
12.30 Night Videos (Continues to 6am)
Friday 24 April 1998
6.00am Kickstart
7.30 One Globe One Skate
8.00 Kickstart
9.00 MTV Mix
Noon Non-Stop Hits
2.00 So 90s
3.00 No Flipping
4.00 Select MTV
6.00 Snowball
6.30 The Verve: Northern Souls
7.00 European Top 20
8.00 MTV Hot
9.00 Startrax NZ
10.00 Up for It
11.00 The Lick
12.00am Toast (Rpt)
A repeat screening of Tuesday’s programme
1.00 Night Videos (Continues to 6am)
Here’s a schedule of a typical week’s programming on MTV in 1998 - just years before 16 and Pregnant, Catfish: The TV Show, Geordie Shore, Siesta Key, Teen Mom etc!
In mid-1997 TVNZ had confirmed that it would close Horizon Pacific Television (HPTV) after two years of operation and that MTV (Music Television), the largest television network in the world, would beam into New Zealand homes from 2 July that year. The announcement came after TVNZ announced the appointment of the late Neil Roberts, who died of cancer on 8 November 1998, to the role of Director of Television.
The New Zealand version of MTV took over from HPTV and began transmission on the evening of Wednesday 2 July 1997 at 5pm. In fact, it consisted of the MTV UK feed with the insertion of localised commercial advertising, designed specifically for the New Zealand audience, as well as local productions, up until its closure (see below), like:
- Havoc: Mikey Havoc and Newsboy (Jeremy Wells) present a youth orientated series, including music videos, interviews, live studio performances, comedy and information in a magazine-style format
- Mai Time: A bilingual teen orientated show that looks at music, fashion, entertainment and sport; repeated from TV2 (now TVNZ 2)
- Squeeze: Francesca Rudkin presents a 100% New Zealand music video show featuring exclusively New Zealand clips
- Startrax NZ: New Zealand personalities pick and play their music video favourites
- Toast: Mikey Havoc spreads a little happiness with a hand-picked selection of archive video clips that showcase the finer moments of the video film-makers art
- Video Hits: A chart-oriented music show; repeated from TV2 (now TVNZ 2)
- Wrekognize: A New Zealand hip-hop music show with DLT and DJ Sir-Vere
“MTV is coming and it’s about to change the face of television for the youth of New Zealand. MTV is dedicated to the youth market, talking in their language about issues that interest them. It laser targets young people - 15-29s and those with a young attitude - an audience which according to our research, seriously needs attention. MTV will give this audience what it wants. MTV is cutting edge television which will expose young Kiwis to a new global experience.” - Neil Roberts
MTV was the biggest TV network in the world at the time, reaching 281 million households in 79 territories on every continent except Antarctica.
“One in every four households in the world receives MTV, and I’m proud to announce that New Zealand is about to join this global audience. It’s also worth noting that we are the only country in the world who is providing this 24-hour service free-to-air.” - Neil Roberts
Roberts described MTV as more than just music videos: “MTV is the complete youth entertainment channel. We will be bringing Kiwis the hottest, newest MTV service available - MTV UK - coming right from the heart of the latest and greatest music and entertainment scene. Within weeks you’ll be seeing local shows on MTV in New Zealand. These shows will provide the most powerful platform for launching local music and youth culture ever seen in this country. New Zealand music won’t be marginalised. It will be heard and seen in prime-time from one end of the country to the other.”
MTV’s programming philosophy was best described by New Zealand-born Brent Hansen, President and Creative Director of MTV Networks Europe (now Paramount Networks Europe, Middle East, Africa & Asia) at the time.
“MTV produces programming for a vast, diverse and discerning audience of young, style-conscious music lovers. This has to be done in response to the ever-advancing flux of popular tastes and popular music culture. We have to stay constantly aware of what our viewers are into - always out there, always on the edge. The UK is certainly a very hip place to be at the moment with the most creative and widespread styles of music. I think the choice of TVNZ to pick the UK service is perfect for this moment. There’s a lot of great creativity happening here in the UK and I think it will be very enjoyable and interesting for people in New Zealand to get a sense of this.” - Brent Hansen
TVNZ’s licensing deal to broadcast MTV came to an end and the service was discontinued on Sunday 7 June 1998. Some of its programmes (as listed above) were transferred to TV2 (now TVNZ 2) which received exposure to significantly larger audiences due to its nationwide coverage.
MTV returned to New Zealand TV screens in 2006 as a pay television channel through the Sky platform. It is available on Sky channel 15 and there are two additional channels, MTV Hits (channel 22) and MTV 80s (channel 123).






