It’s cause it isn’t local news… but different
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It is early days, but things don’t seem too sunny for CBS Mornings at the moment, at least for now:
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CBS News intends to phase out the CBSN moniker later this year and give its streaming effort the same identity its other products have: CBS News.
Employees who staff the streaming operation are expected to move to the studio previously utilized by “CBS This Morning,” which has moved to a Times Square broadcast operation.
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Well, that explains why some areas of CBS are still using the old corporate Didot typeface…
Render of the planned studio update:
From here https://www.newscaststudio.com/2021/09/22/cbsn-studio-57/
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Gorgeous 
10 News First could easily replicate that in Sydney.
I wonder if 10 News First would ever rebrand as CBS News Australia for broadcast and Paramount+ AU? Discuss.
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CBS News makes a lot of changes frequently
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The interesting thing about that particular paragraph you’ve quoted is that they have a fully functioning newsroom/s in Australia and as far as I know, they haven’t really utilized much to provide any or much coverage of issues down under to give the news streamer a more global perspective and make use of the available resources to them.
Why would they unless they ditched the 10 name for CBS?
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There’s so much local news on FTA channels here. The national news broadcasts like making clear that it’s a national show, and that it’s coming a specific location because NYC or DC has a certain gravitas to it when you’re living in Des Moines…
Whereas in Oz, everything national presumably airs from Melb or Syd, and just serves to highlight how centralised everything is in Oz.
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I can remember seeing the occasional story from Sydney on CBSN and graphic references to the Opera House etc in their opening graphics a year or so back. Local news update inserts would be great on Paramount+ and the new CBS News rolling news channel.
You’d like to see them “leverage” their 5 newsrooms in Australia and do local inserts for Paramojnt+ in Australia. It’s shame they shut down three studios. They really could’ve done a lot with international investment in news content and have all their studios contributing when Sydney and Melbourne are in use.
If everything is moving digital and streaming and CBS being at the forefront of streaming news since 2014 , you’d think 10 could’ve tapped into that. We really need 10 to maintain a news presence in Australia given we are getting a lot of right wing stuff from News Corp and Seven.
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This would be a terrible idea - would just further alienate the rest of the local audience to change the 10 brand and integrate it into “American news”. Would go down like a bucket of sick with local audiences.
That said, CBS could always subtly refer to 10 as “our affiliate CBS 10 in Australia”, and stick the CBS watermark next to 10’s (think the Late Show) on streaming broadcasts to make it more relevant to an international audience.
I guess the studios (and indeed the newsrooms) are still there… They just don’t have any staff to operate them! Though its not that hard to stick a camera up like what they did with the soccer from Brisbane recently (or Perth sport).
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I
They don’t need to. There is nothing wrong with the current set… they just need more investment in resources then a set change.
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Strange visual headline for an American show. I would’ve thought Australian Earthquake would’ve been more appropriate given that there is quite a large city in Florida also called Melbourne.
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It’s a big suburb of Orlando or a small city in its own right in Florida. Americans might love their DisneyWorld, but not enough to think Florida first when "Melbourne"is mentioned.
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You’re right! I bet a lot of them wouldn’t even know where any Melbourne is at all 
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Sunday Morning’s set is back, but the muted (dreary, imo) colours remain, and physical set elements appear to of been scaled back unlike how it has remained for decades:
Looks more like a sandstorm than a morning sunrise, not a fan personally… 
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Scaled back? Jesus christ it’s gone from a massive studio to a broom cupboard. Looks terrible.
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