Brands, Products and Promotions

[Squee]

@Moe

I’m surprised they haven’t used Lift to be their brand for it - that seemed like the direction they were going in with the ‘Hard Hitting’ rebrand of Lift, the cans look like they’d suit being an energy drink - and Lemon would work a lot better with the energy drink flavours than Coke would. NZ used to have a Lift branded energy drink, never had it though.

They tried Lift Plus years and years before Mother (early 2000s) and it went nowhere (back in the day when V and Red Bull were really the only ones that got any distribution).

Lift Plus used to be really popular in NZ.