The pins are not red anymore, they are silver?
So essentially, the “Countdown to the Closing Ceremony” Program is actually an ad for the upcoming Commonwealth Games to be held on the channels of Channel 7?
2 Likes
Don’t like the fake canned clapping
1 Like
Wow, finished 40mins ahead of schedule.
4 Likes
Thank the organisers, which decided to go for a much lower-key affair than the Opening Ceremony. But, as you said, it is very rare for a modern-era Games Ceremony. Liked the throwbacks to the 2008 Games, but, as expected, quite low-key and at times boring; no problem with that given the current situation we are. I hope Paris and Milan go back to somehow normal ceremonies…
4 Likes
Beijing 2022 delivers gold for Seven
12.5 million Australians watch Winter Olympics, 7plus streaming surges 254%
The Seven Network’s exclusive, live and free coverage of the Olympic Winter Games Beijing 2022 has powered Seven to its biggest start to a television ratings survey year since 2018.
Beijing 2022 delivered record-breaking digital audiences on 7plus and reached a national audience of 12.5 million viewers for its linear broadcast on Channel 7, 7mate and 7two.
The Evening and Late sessions both dominated their timeslots, ranking #1 in total people, 25 to 54s and 16 to 39s. The Evening session averaged a total audience of 725,000 viewers nationally on broadcast and 7plus.
On 7plus, Seven’s comprehensive coverage on up to 20 channels streamed 376 million minutes, up 254% on 2018 PyeongChang.
Total streaming for Beijing 2022 surpassed PyeongChang 2018 after only four days of competition and drove a surge in 7plus registrations, lifting the total number of registered accounts to more than 11.5 million.
Viewing on 7plus was particularly popular with younger viewers, with VOZ data recording an incremental audience reach on broadcast in 18 to 39s of 15.4%.
The strong audience numbers helped secure Seven a dominant network win across the first two weeks of the 2022 OzTAM survey ratings year.
Seven won 13 days out of the first two weeks in 2022 to record a 43.8% commercial broadcast share in total people, up 8.5 share points on 2021, a 43.0% share in 16 to 39s (up 13.7 points) and a 41.5% share in 25 to 54s (up 10.0 points).
Seven West Media Chief Revenue Officer and Director of Olympics, Kurt Burnette, said: “Seven’s broadcast of Beijing 2022 has captivated the nation, with 12.5 million viewers cheering on Australia’s best-ever Winter Olympics performance. The high-octane action helped Seven secure its biggest ratings survey year start since 2018, sweeping every market and every demo.
“The audience growth on 7plus was phenomenal and marked the largest digital consumption ever for a Winter Olympics, with live streaming up 254% on PyeongChang.
“The success of Beijing 2022 is testament to our outstanding coverage and exceptional line-up of expert commentators and hosts. The event created the perfect marketing platform to promote our exciting new content, including the launch of SAS Australia and Dancing With The Stars: All Stars , and reaffirms the power and value of premium sport in delivering brands young and engaged audiences across multiple screens.”
Seven Network #1
OzTAM 2022 survey year prime time commercial audience shares (%).
| 2021 | 2022 | CHANGE | |
|---|---|---|---|
| Total people | 35.3 | 43.8 | +8.5 |
| 16 to 39s | 29.3 | 43.0 | +13.7 |
| 25 to 54s | 31.5 | 41.5 | +10.0 |
Top broadcast events:
Beijing 2022 events on Seven Network, excluding the Opening Ceremony. Broadcast peak minute audience, overnight data.
| Rank | Date | Event | Peak audience |
|---|---|---|---|
| 1 | 14 Feb | Freestyle Skiing, Women’s Aerials Final | 1.09 million |
| 2 | 9 Feb | Alpine Skiing, Women’s Slalom Final First Run | 1.05 million |
| 3 | 9 Feb | Freestyle Skiing, Men’s Freeski Big Air Final First Run | 1.04 million |
| 4 | 5 Feb | Freestyle Skiing, Men’s Moguls Qualifying Live Event | 1.04 million |
| 5 | 5 Feb | Speed Skating, Women’s 3000m Final Live Event | 992,000 |
1 Like
Social media promo
3 Likes
- Used an NBCSN interview, not a 10 one
- They highlight his hashtag #BeBen, but don’t use it in the post…
Paralympics will be live streamed on 7plus like with the Olympics. Can’t wait for my sledge hockey and wheelchair curling fix.
3 Likes
When Seven won the rights to the 2016 Olympics, there was an option to extend to 2024. I’m expecting the next rights for the Olympics will be bundled to include 2032 with a home Olympics in Brisbane that year.
3 Likes
didn’t make sense why the Seven reporters were on site there given apart from a short preview, they did nothing
What do you want them to do?
They’re pretty restricted in stadia during ceremonies.
They would likely have had a window to do their cross before the next broadcaster was due in.
5 Likes
Last Winter Paralympics had no streaming online
I remember this. From memory, there was no streaming and just the shitty coverage on 7mate or 7two.
1 Like
Now confirmed as
Paralympic Winter Games Beijing 2022 Opening Ceremony
Friday 4 March 10:40pm - 12:30 am
6 Likes