AFL broadcast rights 2025-2031

Come back? The number of live games on FTA is as much as its ever been.

I’d like to see more games come back to FTA. In terms of every night and, honestly, every game. It’s Australian culture and an institution to most in southern states. Call me a dreamer just something I would like to see. I know you will say there is the same amount of games but I know there isn’t at the moment. I could go through and make a list but there is less games live across Australia on FTA than there has been previously.

1 Like

ā€œas much as it’s ever been?ā€

Have you been watching Footy on FTA for less than a year?

In the 9/10 days, we have 4.5 games EVERY weekend. In the 7/10 days we had 4 games. Now we have mostly 3, sometimes 4 and on special weekends 5

7 Likes

It’s the same amount? It hasn’t changed.

1 Like

They are talking about pre 2018

1 Like

Of course it has. Over the years it’s decreased, 10 had two games 7 had two games. We now have a case where 7 have 3 games most weeks and the occasional 4th. It’s less games.

Maybe, but half of the games in the 9/10 and 7/10 eras were on delay. These days every game on 7 is live (apart from local market Fox simulcasts in R0-9)

2 Likes

Quote my entire sentence or don’t quote met at all.

I didn’t say ā€œas much as its ever beenā€, I said ā€œThe number of live games on FTA is as much as its ever beenā€

Ch7, Ch9 and Ch10 all delayed games up until 2017. The current deal of 3.5 live games a week has been the same since 2018. The only difference now is that Saturdys have been replaced by Thursday and Sunday Nights.

In the past, during the bye rounds, 7 wouldn’t have games on a Sunday at all. This year they do. Swings and roundabouts - but the number of live games on FTA is still as high as its ever been.

Iirc 7 didn’t want to buy the Saturday afternoon games from Fox during the 2017 deal. It was speculated that 10 would buy those rights if Fox decided to sub-licence but Fox ended up not selling them.

For Victoria that’s true, for the rest of the country though ymmv.

The issue people raise about historic broadcast deals and their delayed coverage isn’t irrelevant though. Delays were the norm and expected back in the 00’s (up until 2017 was obviously pushing it though), just the way live matches are today. With that framing, an 18 team competition and those non Vic issues, it’s getting harder for people to watch their teams without forking out a seemingly always increasing fee to Kayo/ Foxtel. It’s unsurprising a lot of people aren’t happy about it.

I get your point about having the most live games ever, and it’s relevant too, but it’s not the whole picture.

Just as an aside, there used to be a number of ā€˜hacks’ to get kayo for free. Free with electricity providers, free with having an online bookie account, severely subsidised with a club membership etc. They’ve really dried up in the last couple of years just ever so slightly heightening the issue.

In the 9/10 era, was anything other than the 1pm Sunday fixture on 9 live in Victoria? I’m thinking maybe Saturday nights but thought there may have been a 30 minute delay.

1 Like

Saturday nights were live if being played interstate, 30 minutes delay if played in Victoria.

Friday nights were also live on the odd occasions that the game was being played in Adelaide or Perth.

1 Like

To my knowledge, only Saturday night matches played outside of Victoria were broadcast live into Melbourne.

In Sydney, Swans matches were delayed by half an hour regardless of where it was being played, otherwise were delayed until at least 10:30pm, and in Brisbane Saturday night matches were live regardless of who was playing (between the 2007-11 period at least); Lions matches were always live (I think).

But I do recall in 2008, Swans matches played outside Sydney were live, including those played in Melbourne.

1 Like

Let’s not forget the ridiculous 2007-2011 7/10/Fox era.

If the team outside Vic was a Fox game. The same game would be on 2 channels and the other game was not televised at all until the Fox replay some 36 hours later.

2 Likes

Yeah, in 2008 I missed an Essendon Vs Cartlon game on a sunday afternoon because of this. Sydney was playing the Bulldogs in Canberra, so that was shown live at 1pm on Prime and Fox, with Essendon’s 2pm game not seen until later that evening on Fox

1 Like

If you’re referring to round 13, the Swans played Melbourne.

They did play the Bulldogs in Canberra five rounds later.

That would be it then - they were the only teams to come to Canberra regularly. Now I remember sitting in the sun that day trying to get live scores of the game

That Bulldogs game a few weeks later I remember now being in the stands and the temp was hovering around 3-5 degrees

1 Like

Story in Crikey yesterday that Seven is so weak and Nine so resurgent that they foresee both major codes being on Nine from 2032.

:man_shrugging:

Media journalist and Unmade founder Tim Burrowes told Crikey that Seven appears to be stuck.

ā€œFor Seven, the only thing worse than winning [the football rights] is losing them,ā€ Burrowes said.

ā€œThe dynamic at Seven when the [AFL] deal came along was that they’d seen what happened when Network 10 gave up its AFL rights [in 2011] — the audience collapsed and never recovered.

ā€œIf they lose the deal, they lose the audience, and that’s a much more immediate problem.ā€

Burrowes said that investment appeared to be moving away from linear television.

ā€œI think that dollars have moved away from television to other parts of the media, certainly platforms, faster than we know that they expected. It’s certainly faster than when they signed. If you look at the most recent set of numbers, it still suggests that there’s quite a big shift away from the networks.ā€

The potential acquisition of AFL rights would see Nine hold the rights to both major football codes, which hasn’t happened since 2006 and is something that executive sources speaking to Crikey said may be a challenge. In any case, it is understood that the AFL is very satisfied with its current broadcast partners.

5 Likes

FFS… it’s 7 years away.

So much could happen by then.

11 Likes

DAZN not happy with AFL deal according to McGuire

1 Like

All I have to say to DAZN is
Suck it up buttercup, you didn’t have to buy Foxtel

4 Likes