I’m undecided on this new look for the ABC, I have always thought their branding was underwhelming and nothing about these teasers excites me. Hard to judge of course without seeing the relaunch in its entirety on tv but I’m not expecting much come Monday.
It it were me, on the black sides, I would’ve just put “News”, not the Lissajous curve + “News”; both horizontally make the logo too small. That, or have the black sides as a vertical stack logo.
That blue is really starting grow on me! It complements the black and white very nicely, and stands out well.
Smashed avo? Have some decorum
It will definitely be an interesting relaunch. I’m still not solid on the logo, or the colour palette. Sure the blue, black and white look great, but we haven’t seen anything like it on TV before. Who knows, I might love it tomorrow, but I’ll have to see it first. Hope it looks great though, cause the current ones are yucky
So will ABC News 24 carry the new look from tomorrow morning or do we have to wait for the 7pm News?
New graphics kick off on the News24 at 5am AEST, then we’ll see its first Bulletin use in News Breakfast at 6am AEST.
I will take a look tomorrow morning, with ABC I never really cared much about it unlike Seven and Nine. Still I hope it’s a much better look than Sky News.
Wasn’t really a fan of black and white mixing on news graphics but i really think ABC will pull it off, some are jumping the gun and saying it wont look good but i guess we will have to just wait and see tomorrow I think the new graphics will add a fresh modern approach to news. ABC in my opinion have always been the old and boring ones but i think they have the potential to have the best graphics package in Australia.
For those wanting to take a final look at a full ABC News 24 bulletin with the old branding, tonight’s 11pm bulletin will be your last chance because aside from the midnight news update, it’s all repeats and broadcasts of BBC World/Al Jazeera English programs in the overnight hours judging by the EPG. Aside from that, the new look Ident for ABC News (24) will probably make it’s debut just before 5am or 6am.
On the local front, I wonder if the “ABC News Sunday” branding will continue with the new look?
I completely agree!
In 24 hours from now, somehow I wouldn’t be terribly surprised if almost everyone on Media Spy thinks that the new look ABC News has the best On-Air Presentation of any Australian TV news service.
New ABC News look launching at 6am tomorrow.
https://twitter.com/breakfastnews/status/850921214063198212
I like the outgoing look used since the launch of ABC News 24
So yellow does play a little part, at least for News Breakfast!
Not much of a claim though
That tweet suggests to me that it’s still going to be called ABC News Breakfast. The name “News Breakfast” has been in use on the show for years anyway, so I think that suggestions of a renaming could be incorrect…
#Edit
Actually they just reposted that on Twitter and changed it to saying ‘News Breakfast’. So looks like it is changing
We definitely need a dedicated MS memes thread