BDA Creative, the agency who worked on the current graphics and the upcoming rebrand, has updated their website on their work with ABC News, and it gives us a strong hint blue will play a part in the rebrand, as per the images ABC News themselves sent here back in February. Interesting…
I do hope yellow also plays a part of it as well but either way, we’ve already seen heavy uses of it else where very recently, so I don’t think it’s going away anytime soon!
Beautiful. Absolutely Beautiful. ️:heart_eyes: I am extremely looking forward to the future of the ABC’s branding going forward. This has to be the most major changes to the network since changing to the Metalic worm logo back in 2000 on TV, and Corporately in 2001. After sharing my discovery of ‘oneABC’ and the new look website to you guys last year, these are exciting times ahead for the ABC as a whole. Consistency and a very recogniseable identity.
The ABC’s about website was already updated last year, and the app uses the same elements from that: www.about.abc.net.au
As I was suspecting like the ABC App redesign announcement, I’d imagine another one will be made regarding the main ABC website shortly or after the ABC News rebrand.
Seriously, I hope Under Consideration’s Brand New identity blog picks this up!
One would imagine that when the graphics make their On-Air debut (or shortly after), we’ll see some sort of demo reel on the BDA Creative website. Although since there’ll most likely be tonnes of caps and clips of ABC News’ new look on Monday, it’s probably a moot point anyway.
Personally, I wouldn’t be terribly surprised if yellow is the colour for the new On-Air Presentation of ABC News in “Breaking News mode” as the case is with the current/outgoing look. Well I sure hope that is the case anyway, because Australian TV certainly has more than enough news services with red “Breaking News mode” graphics.
Of course I’m sure all will be revealed on Monday in any case, but the next questions about this ABC News rebrand would have to be:
*What should we expect as far as backdrop graphics are concerned? Continued use of the Lightwell-produced city backdrop loops from 2014 or something new entirely? Obviously, I’d fully expect the story-specific and generic screen graphics to be updated to something that reflects the new look titlecards, etc.
*Who composed the theme music? The answer to this question will probably give us an extremely good idea (perhaps even too good of an idea) of what we’ll be hearing from Monday…
I am looking forward to this rebrand for a while now. Can’t wait to see the new look ABC News on Monday. Hope it wlll be more simple and professional looking.
️:heart_eyes:
I am extremely looking forward to the future of the ABC’s branding going forward. This has to be the most major changes to the network since changing to the Metalic worm logo back in 2000 on TV, and Corporately in 2001. After sharing my discovery of ‘oneABC’ and the new look website to you guys last year, these are exciting times ahead for the ABC as a whole. Consistency and a very recogniseable identity.
