2CH Sydney

Yes, plenty of retired commercial radio presenters on community radio. Braidwood FM is fortunate enough to have journeyman Pete Diskon (ex 2EC) on some mornings; Pete also does a show on 2EAR FM.

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As per a comment on a post on RadioToday;

"A post on the 2CH Facebook page says they become a DAB+ station on 19th October. Basically that means SEN 1170 will start that day.

Jase
9 Oct 2020 - 12:43 pm"

Source: https://www.radiotoday.com.au/1170-sen-sydney-brandy-brantz/

I couldn’t find the actual post on 2CH’s FB page but didn’t look that hard.

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If 2CH will be a DAB+ only station this time next week, then surely we should now be frequently hearing promos among these lines at just about every available opportunity:

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So should we take bets if 2CH will have announcers on Monday? Which shows will survive and which will go?

How many bits will 2CH be? Will it remain at 48 K or drop down to 32k or 40k?

My view they will keep the same until the Christmas (with announcers). I think it won’t drop below 48K, SEN will find the bits from someone else.

I think the announcers will remain on air until the end of this year, after that it’s anyone’s guess.

While I ultimately accept that SEN have different longterm visions for radio broadcasting to those of previous 1170AM Sydney owners, at the same time it’s sad that 2CH will likely die a slow death as a digital-only station rather than going out with some dignity (including special “the history of 2CH” type programming) this week. Ratings wise, I’m probably soon expecting a repeat of what happened during the Talking Lifestyle > Macquarie Sports transition a couple of years ago!

At this stage the SEN Sydney DAB+ plan seems to include five stations (SEN 1170, SEN Victoria, SENTrack, Niche Radio & 2CH) so I reckon 2CH could go down to 32kbps unless they’ve agreed to use some of Nine Radio’s bits.

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“Die a slow digital death”.

How sad that this is the state of DAB+ in Australia.

10+ years ago we would’ve thought it’d be a different story come 2020.

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I Feel SEN Victoria will be dropped in favor of 1170 SEN and its just on DAB at the moment as more of a placeholder for the new SEN station

Two SEN stations on Sydney DAB+ alongside Track, Niche & 2CH are part of the plan if the following quote from this article is anything to go by:

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Sounds like a good title or plot for a modern movie.

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It will be a failure of communication and marketing if it does die. DAB takeup among older audiences - like everyone who listens to 2CH is quite good.

What they should do is this week be running competitions to get a DAB radio every hour or something and then shut off AM on Friday and run a loop pointing people to DAB - not have people wake up the next day with SEN all of a sudden.

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Shows the market for the broad audience doesn’t exist. Younger audiences don’t listen to AM, and FM is clear enough, or they’re streaming. Most FM stations now pushing Apps and streaming as they should. DAB is dead outside of AM.

Yeah, but the ads trying to explain to normal people how to tell their smart speaker how to listen to their radio station are hillariously clunky, I can’t imagine how hard that’d be for most in the 2CH audience. That said, there’s lots of market failure here - there’s few to no ‘big button’ DAB receivers that focus on ease of use - they all have tiny buttons and small displays with complex user interfaces.

I’ll predict that 2CH will get ~70k in the digital ratings for the first full survey it’s in there. Which will be a tiny fraction of the audience they’ll be ditching here. Then it’s a battle for 2UE to see if they can push to capture the 2CH AM audience, or if they will migrate to Smooth or indeed just go over to 2GB.

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Going by the two ratings surveys we’ve had since 2UE became a music station, barely anyone seems to know that it exists. Unless Nine are willing to up the level of external promotion and perhaps bring over some current 2CH personalities, I can’t see 954AM getting much more than 2% after 1170AM becomes a sport station.

I reckon the “younger” end of 2CH’s target demographic will switch to Smooth or maybe WSFM, while the rest will head over to the talk stations.

Yeah I am simply gobsmacked at the complete failure of the industry to promote or even create awareness of DAB. It just astounds me. Even if they do believe the future is online surely they would hedge their bets and promote the hell out of it just in case. Give it a go and see what happens. The fact it’s not in most new cars would surely mean it’s worth actually mentioning. Drives me crazy. I have no doubt a lot of people are listening via apps but I strongly suspect the vast majority of radio listening in cars is still done the old fashioned way.

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image

2CH is now 64 bit at 4A. SENTrack is 4-A 32 bit.
SEN is 32 Bit 4-A
Niche Radio is 32 bit 3-A

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Nothing about move to DAB only broadcasting on 2ch.com.au

BTW 3mp is giving away Sony DAB+ radios with their song of the day content

2ch should of been doing something like that giving away DAB+ radios

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@TheGreatOne2 you can enter here.

http://www.2ch.com.au/win/

I entered, but I didn’t hear on air if I won or not. I don’t listen all the time though.

What model?

At least 3mp tells you what brand DAB+ radio they giving away. There is even a picture of it

compared to

http://www.2ch.com.au/win/

does not tell you the brand or the model they are giving away. Which is not helpful

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Yeah I have yet to hear any winners on air but maybe I listen at the wrong times.