Yes, plenty of retired commercial radio presenters on community radio. Braidwood FM is fortunate enough to have journeyman Pete Diskon (ex 2EC) on some mornings; Pete also does a show on 2EAR FM.
If 2CH will be a DAB+ only station this time next week, then surely we should now be frequently hearing promos among these lines at just about every available opportunity:
I think the announcers will remain on air until the end of this year, after that itâs anyoneâs guess.
While I ultimately accept that SEN have different longterm visions for radio broadcasting to those of previous 1170AM Sydney owners, at the same time itâs sad that 2CH will likely die a slow death as a digital-only station rather than going out with some dignity (including special âthe history of 2CHâ type programming) this week. Ratings wise, Iâm probably soon expecting a repeat of what happened during the Talking Lifestyle > Macquarie Sports transition a couple of years ago!
At this stage the SEN Sydney DAB+ plan seems to include five stations (SEN 1170, SEN Victoria, SENTrack, Niche Radio & 2CH) so I reckon 2CH could go down to 32kbps unless theyâve agreed to use some of Nine Radioâs bits.
It will be a failure of communication and marketing if it does die. DAB takeup among older audiences - like everyone who listens to 2CH is quite good.
What they should do is this week be running competitions to get a DAB radio every hour or something and then shut off AM on Friday and run a loop pointing people to DAB - not have people wake up the next day with SEN all of a sudden.
Shows the market for the broad audience doesnât exist. Younger audiences donât listen to AM, and FM is clear enough, or theyâre streaming. Most FM stations now pushing Apps and streaming as they should. DAB is dead outside of AM.
Yeah, but the ads trying to explain to normal people how to tell their smart speaker how to listen to their radio station are hillariously clunky, I canât imagine how hard thatâd be for most in the 2CH audience. That said, thereâs lots of market failure here - thereâs few to no âbig buttonâ DAB receivers that focus on ease of use - they all have tiny buttons and small displays with complex user interfaces.
Iâll predict that 2CH will get ~70k in the digital ratings for the first full survey itâs in there. Which will be a tiny fraction of the audience theyâll be ditching here. Then itâs a battle for 2UE to see if they can push to capture the 2CH AM audience, or if they will migrate to Smooth or indeed just go over to 2GB.
Going by the two ratings surveys weâve had since 2UE became a music station, barely anyone seems to know that it exists. Unless Nine are willing to up the level of external promotion and perhaps bring over some current 2CH personalities, I canât see 954AM getting much more than 2% after 1170AM becomes a sport station.
I reckon the âyoungerâ end of 2CHâs target demographic will switch to Smooth or maybe WSFM, while the rest will head over to the talk stations.
Yeah I am simply gobsmacked at the complete failure of the industry to promote or even create awareness of DAB. It just astounds me. Even if they do believe the future is online surely they would hedge their bets and promote the hell out of it just in case. Give it a go and see what happens. The fact itâs not in most new cars would surely mean itâs worth actually mentioning. Drives me crazy. I have no doubt a lot of people are listening via apps but I strongly suspect the vast majority of radio listening in cars is still done the old fashioned way.