By my calculations there will be a staff of around 18-20 for the new site, not a lot really if you were to compare the size to competitors in that space which wouid probably have easily double that or more working to produce enough daily content to make it a worthwhile exercise to keep people coming back to the platform.
I agree that I would’ve liked if they’d taken their broadcast news online as well to invest in that but who knows, that may be in the pipeline for another standalone news site service when the new director of news content, Ross Dagan, starts next month.
I really do not understand why they’re investing time and resources in this venture considering the core broadcast television business is in such a mess.
I’m not sure I see how yet another news, entertainment, lifestyle online offering in a sea of such sites regurgitating the same stuff is going to make them sustainable.
it’s competition. they’re aiming to compete with news.com .au, mummamia etc. Keep in mind that Yahoo & 7 and Nine & MSN have split… so they’re going to be weaker for that…
I don’t know whether it’ll work, but it’s gotta be better than what Ten have been offering for a decade or more.
It’s a placeholder landing page when the domain was set up after it was announced again at upfronts last year, no doubt the site will be updated accordingly.