I was thinking that if they really wanted to get more exposure for the website and tie it into their television business they could do a half hour daily entertainment type program with the same title in the afternoons.
Obviously it would work like an Entertainment Tonight type show but an Australian version - kind of like how Nine works in 9Honey as a segment to it’s Nine News Now program. Given CBS’ interests in expanding ET into a bigger 24/7 platform I’m sure such an idea wouldn’t be unwelcome for Ten to float with the new owners.
It could be pre-recorded after Studio 10 from the newsroom with a few quick set changes, featuring regular host Angela Bishop + someone else to fill in when she’s away. They could also have Craig Bennett, Liv Phyland, Scott Tweedie etc as regular contributors or correspondents.
Plus additional people like Maude Garrett, Xavier Brinkman, Hyla from the states and Lucy McDonald in the UK who are already appearing across The Project etc could contribute additional content across various entertainment genres.
It would have in studio interviews, entertainment headlines, packaged stories, overseas junkets and local premieres etc. I’m sure advertisers such as movie / streaming / music distributors would pay for their latest song or flick to be highlighted as well as gossip magazines or other websites who aren’t direct competitors would be interested also.
They could replay it overnight or on other channels in later timeslots to get advertisers more exposure with extra eyeballs for the show. Just an idea…