though later this month advanced TV Guides show that popular sitcom Friends will return to primetime on 10 Peach Drama
Just a little error in that article.
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The old 10Peach watermark is on during Neighbours. No âcomedyâ on it.
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Perhaps theyâll use âPeachâ/âBoldâ for shows/sport which arenât Comedy or Drama.
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What a mess!
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Start of the channel at 6am plus branding elements. As will 10 BB the sponsor board has not been changed.
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Sorry can I just ask on the Friday at 6:30pm is Friends going there too?
The branding on this channel is ridiculous. Neighbours had no comedy on the watermark. But Good Chef Bad Chef encore has comedy on the watermark.
No idea why they have even bothered with this type of branding. Content hasnât even changed. Stupid people at 10.
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Odd. I thought theyâd take off the âcomedyâ watermark for all non-sitcom shows.
But branding the whole channel as Comedy is silly. Today for example, from 9am until 6pm (9 hours of content), there is 6 hours of non-comedy content. There is drama, cooking, reality and a game show airing (Neighbours, Good Chef Bad Chef, Masterchef and Deal or no Deal - all repeats).
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Bring back One and Eleven. Those were good channels. 
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To me, the biggest problem has been the 10 Peach name. Whoever came up with that doesnât deserve to work in television. Who thought it was a good idea to name a channel after a slang word for arse? 
No wonder all the jokes about 10 Bold being renamed 10 Eggplant. 
Itâs a shame they killed off 10 Shake. Maybe they should have relabelled 10 Peach as 10 Shake.
I still think they would have been better off keeping 11 and then following 12 and 13 for the other multis.
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A problem with naming the multi with just a number is it doesnât tie back to the network brand.
Yes
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Itâs so odd how they have tacked the comedy part to the end of 10 Peach, I can maybe understand 10 Bold having drama on the end, as it can be read as 10, BOLD DRAMA (The drama is bold) but for peach? What the comedy is peachy⌠it just so out of place.
Are they so attached to the Peach brand they canât let it go.
Just rebrand it to MTV have the Reality TV during the day have a few Music shows that could tie in to SCA shows as in the past (on SCA 10/11) like Hit List TV, The Loop and The Hit Rater, which allows for cross promotion of the two brands, and move all the (now getting stale comedy) over to nick@nite for block programming.
Also side note branding a channel to a specific genre like comedy on FTA is never a good idea, ABC Comedy was not even 24/7 and it flopped, donât repeat the same mistake.
Does it have to? I think it was Ten who first said multichannels would be their own channel. Sadly they bombed that strategy.
Theyâre all just a dumping ground these days.
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Pretty much all of FTA is a dumping ground these days. 
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I think if you are genuine about these labels 10 Comedy and 10 Drama, you need to apply it 24/7 and not just when it suits you.
I think given that 10 no longer have TVSN, there is an opportunity to something there for general entertainment. Sure they would need to have infomercials on there, but they could use the 9Gem strategy that Nine have used on and off, infomercial block between 1am and 10.30am daily and push people to the other multichannels would allow all the infomercial content from 10Peach and 10Bold plus add in the average of those 2 channels plus 10 main channels.
Failing the above, if 10 keep other programs on the multichannels that have a particular genre on it without applying consistency, it looks ridiculous
Perhaps 10 soaps will be launched as a seperate channel. They have been pushing content to their 10 soaps social channels (which I only recently found out existed) and now with Y&R and days coming they could repeat across the dayâŚand potentially grab more soaps from Around the world to fill out the schedule.
Infomercials would sit nicely with the soaps audience
And then if they eventually drop the peach and bold names, they would be left with 10, 10 Comedy, 10 Drama and 10 Soaps, which is kinda clean.
You forget they also have Nickelodeon. I doubt there would be enough soap fans to keep a whole soap channel afloat. Even avid soap fans wouldnât watch doaps exclusively, all day long.
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I agree. Thereâs not enough interest in a soaps channel but I do think 10 have botched the Days/ Y&R switchover. It really needed to end on Foxtel on Friday and start on 10 on Monday.
Agree on no to the soap channel idea. As far as I know, Ten only has the rights to Neighbours, Bold and the Beautiful Y&R and Days of our Lives. Even with back catalogues of soaps, I doubt there would be enough interest even if they dug out Another World, Santa Barbara and brought back General Hospital.